ABOUT US
Purpose: To lead, promote, unite, develop and regulate football
Vision: To unite and elevate Australian football to become a world class, globally respected system to inspire our national, developing excellence at every level
Mission: Working with our stakeholders everyday – to build the capability, capacity and capital we need now and in the future – to transform every football dream into reality
To achieve the above, we live by our company values which are:
- Welcome: Open doors, open minds, open hearts – and respect
- Ready: Always ready, Always ahead
- Connect: Together, united
- Excel: Our best, every day in every way
- Protect: Guarding the game, Securing the future
WHAT WE OFFER
At Football Australia we want to look after our people and below are just some of the many benefits of joining our team:
- Flexible work arrangements
- Birthday Leave
- Study Leave
- Wellbeing & Lifestyle leave
- Paid Parental leave in addition to statutory government offering
- Volunteer leave
- Employee Assistance Program (EAP)
- Partner discounts
- Workplace Banking Program
- Social Activities such as 5-a-side futsal
BACKGROUND AND PURPOSE OF THE ROLE
The Senior Commercial Manager is a high‑performance, results‑driven role responsible for
driving commercial revenue across some of the most powerful properties in Australian sport including the CommBank Socceroos, CommBank Matildas, Hahn Australia Cup, Australian Championship, Coles MiniRoos, and a range of new and emerging programs.
Focusing on new business acquisition, this role is dedicated to monetising Football
Australia’s full property portfolio. It identifies and secures category partners who value football’s unmatched reach, participation base, and local engagement to help drive the next phase of revenue growth.
Working closely with the Head of Commercial Revenue and broader commercial teams, the
role plays a key part in positioning Football Australia’s National Teams, domestic competitions, and participation programs, as compelling B2C platforms for commercial partners.
ROLE RESPONSIBILITIES
Key responsibilities include:
- Lead end‑to‑end sales activity to secure new partners for Football Australia’s commercial rights
- Proactively target and secure uncontracted, high‑value priority categories
- Develop and pitch compelling commercial propositions that highlight scale, engagement, and return on investment
- Position domestic competitions as premium B2C commercial platforms leveraging Football Australia’s national participation base
- Collaborate with Strategy & IP to ensure assets are innovatively packaged and data‑led Maintain a disciplined sales pipeline with accurate forecasting and deal progression
- Provide regular pipeline updates and market insights to the Head of Commercial Revenue
- Work closely with the Partnerships team to support successful onboarding and delivery of entitlements
- Contribute to strengthening Football Australia’s commercial strategy
ROLE OUTCOMES/ DELIVERABLES
Success in this role will see:
- Achievement of annual new business revenue targets
- Expansion of the partner portfolio into new B2C and aligned categories
- Improved commercial yield and market relevance of domestic competitions
- High conversion through data‑driven pitching
- Strong pipeline discipline supporting reliable forecasting and reporting
- Effective collaboration with partnerships and delivery teams to ensure strong partner experience
KNOWLEDGE, SKILLS & EXPERIENCE
- Proven experience securing sponsorships or partnerships, particularly within B2C or mass‑participation environments
- Strong understanding of Football Australia’s properties, including its community-based competition ecosystems
- Outstanding interpersonal skills and comfort presenting at executive and senior management level
- Demonstrated ability to negotiate and close multi‑year commercial agreements
- Strong sales discipline, forecasting capability and pipeline management skills
- Established network across multiple industries, with particular depth in community-focused corporate sectors
- Experience developing innovative or non‑traditional commercial assets within sport
QUALIFICATIONS
- Tertiary qualification in business, marketing or a related commercial discipline
- Postgraduate qualifications in sports management or business administration (MBA) (desirable)
- Certifications in data analytics, strategic marketing or commercial analysis (desirable)
Application Close – Tuesday 16th June 2026 at 5pm AEST
