About Us:
At Fitness Passport, we are driven by a clear purpose — to make fitness more accessible, so more people can lead active and healthier lives. Established in 2006, we’re a corporate health and fitness program partnering with the public sector, corporate employers, and leading fitness facilities across Australia and New Zealand, providing members with access to a wide range of gyms and wellness resources.
As we enter an exciting new phase of growth, Fitness Passport is executing an ambitious strategy while keeping our member experience a top priority.
The Role:
We’re looking for a proactive and creative Marketing Specialist to take ownership of our marketing collateral and customer communications across our key customer segments. This role is a 3-month fixed term contract and is perfect for someone who thrives in a fast-paced environment, loves turning complex ideas into compelling messages, and can elevate the way we present our brand across every touchpoint.
You’ll lead a refresh of our messaging, collateral, and communication—ensuring each customer segment receives tailored, high-impact content that drives engagement, conversion, and retention.
Your key responsibilities will include:
- Assess all existing marketing collateral, messaging, and touchpoints across the three core customer segments
- Develop refreshed, segment-specific value propositions and messaging frameworks to ensure clarity and consistency as we expand our product offering
- Create new, polished collateral including brochures, merch, kits, pitch decks, sales one-pagers, case studies, and email templates across all customer segments
- Strengthen and evolve our brand narrative to support growth and international market differentiation as we scale
- Redesign template presentation decks for speedy reuse and automation across the product and sales teams
- Implement Facility and Member engagement campaigns – tactical campaigns that drive app usage, facility visits, and wellbeing engagement beyond just gym access.
- Competitor differentiation –sharper messaging around what makes Fitness Passport different, especially as we expand the wellbeing ecosystem beyond fitness
- Partner closely with Sales, Facilities and Product to understand customer needs and refine messaging
- Employer monetisation – The positioning needs to justify the shift from free to paid without reducing pipeline – not sure how we can word this to the market.
About You:
- Genuinely curious and passionate about health, wellness, and fitness.
- Curios and driven about health and fitness
- 3+ years’ experience in marketing, brand, or content roles (preferably in B2B or SaaS).
- Strong writing and communication skills, with the ability to tailor messaging for different audiences.
- Experience developing marketing collateral and sales enablement tools from scratch.
- Comfortable working in fast-paced environments with multiple stakeholders.
- Ability to manage competing priorities and deliver high-quality work quickly.
- Nice to have: experience with basic design tools (Canva, Figma, Adobe Suite)
What You’ll Love:
Fitness Passport is officially a Great Place to Work® — again!
We’re proud of our culture, and even prouder of the people who make it what it is.
At Fitness Passport, we’re not just about providing access to great gyms and wellness facilities — we’ve also created a fantastic place to work. Our company values of Collaboration, Growth, Respect, Integrity and Wellbeing define our culture and the principles we use to operate our business.
We don’t just talk about wellness – we live it! Our BeneFit Passport Rewards Program and values-driven culture support your well-being inside and outside of work.
Here’s what’s waiting for you:
✅ Your very own Fitness Passport membership – access thousands of fitness facilities because we believe in what we offer
🌿 3 paid well-being days per year – because rest and recharge matter
🏡 Hybrid & flexible work – our Sydney-based team enjoys three days a week in our new head office
💻 Generous WFH allowance to support our hybrid model
🏋️♂️ Ongoing wellness perks – think fitness challenges, guest speakers, and more
👶 Paid parental leave to support you and your family
🧠 Mental health support through Clear Head & our Employee Assistance Program
🏆 Rewards & recognition – Earn Hero Points and get rewarded for your impact!
🎉 Regular social events to stay connected and celebrate wins
🐶 ‘Pawesome’ incentives like bring your dog to work day
How to Apply:
Click ‘Apply’ and you’ll be directed to Jobs by Employment Hero. If you don’t already have an account, simply sign up with your email address. It only takes 2 minutes to submit your application. If it’s a match, our Talent Team will be in touch for a quick screening call.
We can’t wait to meet you!
