About Us:
Factor is an exclusive membership organisation dedicated to empowering and enabling enterprise leaders. We provide executives with unparalleled access to cutting-edge research, networking opportunities, and innovative platforms for personal and professional growth. Our offerings include curated platforms for peer connections, research and advisory services, engaging events, an inspirational content platform, and empowering frameworks for success.
Role Overview:
Own the engine that drives executive engagement.
Factor brings senior decision-makers together at high-level executive conferences. Our growth depends on precision outbound campaigns that cut through the noise and engage C-level leaders – and we’re looking for someone to own and optimize this channel end-to-end.
This is not a “just follow the playbook” role. You’ll be the architect and operator of our outbound engine: building lead flows, running and iterating campaigns, maintaining CRM integrity, and closing the loop between outreach and event registrations. This role offers a rare chance to own an outbound channel from the ground up – not just execute tasks, but architect and optimize the system that drives our most critical growth lever: engaging the world’s top executives.
If you thrive at the intersection of outbound strategy and operational excellence – and you want the freedom to build, test, and scale a channel that really matters – this role is for you.
*We are open to hiring this role as an offshore/remote employee in India or the Philippines*
What you will be responsible for:
GTM Execution:
- Design and launch segmented outbound email campaigns via Lemlist, Mail Merge, and Campaign Monitor
- Craft, personalise, and refine messaging that resonates with executive-level audiences
- Run structured A/B tests and analyse performance across cohorts, sequences, and list quality
Systems & Process Ownership:
- Maintain and optimise workflows inside HubSpot CRM
- Segment, tag, and track leads with rigorous data hygiene and lifecycle accuracy
- Monitor replies, triage leads, and ensure engagement data drives the right next steps
Data & Tooling:
- Source and enrich executive-level contact lists using LinkedIn and third-party tools
- Import, clean, and structure records in HubSpot with zero duplication or data loss
- Deliver weekly reporting on campaign performance, list health, reply trends, and conversions
What you’ll bring to the team:
- 2+ years in a B2B SDR, GTM operations, or outbound execution role
- Deep experience with HubSpot CRM, Lemlist, and outbound/email campaign tools
- Analytical, systems-driven mindset with proven ability to optimize workflows
- Clear, concise written English – confident crafting emails for C-level audiences
- Operational rigor – strong discipline around process, data hygiene, and follow-through
- Ownership mentality – proactive, resourceful, and committed to building the system right
Bonus Points:
- Experience targeting C-level and VP executives
- Background in event promotion, field marketing, or conference demand gen
- Familiarity with reply logic, lead scoring models, or HubSpot automation
