Content Creator – Tools Warehouse
📍 Flexible – Based in Wetherill Park, NSW
💼 Full-Time | Creative Role in a Fast-Growing Retail Brand
🎥 Hands-On Storytelling for the Tools & Trade Industry
About Tools Warehouse
Tools Warehouse is a proudly Australian-owned tool retailer known for delivering trade-quality products at unbeatable value. With a strong online presence and a growing store network (including FNQ), we serve tradies, apprentices, and serious DIYers across the country.
We’re expanding our private-label brands—including AuzGrip, Metaltech, and Raptor—and investing heavily in digital marketing, video content, and social storytelling to build a customer-first, value-driven retail experience.
The Role
We’re looking for a creative, hands-on Content Creator to help bring the Tools Warehouse story to life through engaging video, photo, and social content.
This is a dynamic role for someone who’s comfortable both behind and in front of the camera, thrives in a fast-paced retail environment, and loves producing content that’s authentic, entertaining, and built for engagement.
Key Responsibilities
- Plan, film, edit, and publish short- and long-form content for social, web, and email
- Generate creative ideas aligned with campaigns, product launches, and seasonal marketing priorities
- Manage and grow Tools Warehouse’s social media presence (TikTok, Instagram, Facebook, YouTube etc.)
- Be both on-camera talent and creative producer—showcasing tools, demos, and trade tips
- Collaborate with the Graphic Designer, Marketing Assistant, and agencies to deliver integrated campaigns
- Track content performance and optimise based on engagement, reach, and conversions
- Maintain brand voice and visual consistency across all content platforms
Skills & Experience
- Proven experience creating video and social media content (portfolio required)
- Proficient in Premiere Pro, CapCut, or similar video editing tools
- Strong understanding of social trends, algorithms, and engagement techniques
- Basic photography, lighting, and audio skills
- Comfortable presenting and speaking on camera
- Organised, creative, and self-motivated
- Experience in trades or tool retail is a big plus – perfect for an ex-tradie, apprentice, or hands-on DIYer looking to pivot into a creative career
Success Measures (KPIs)
- Consistent content output and campaign delivery
- Social growth (followers, reach, engagement, CTR)
- Content alignment with brand and marketing strategy
- Contribution to brand awareness and conversion goals
Why Join Us
- Be part of a fast-growing, proudly Australian brand
- Create content that reaches hundreds of thousands of tradies and DIYers nationwide
- Hands-on creative freedom — we value initiative, authenticity, and experimentation
- Career progression opportunities as our marketing and media team expands
How to Apply
If you love creating engaging video content, have a passion for tools or the trade industry, and want to grow with an expanding retail brand, we want to hear from you.
👉 Submit your application with your resume and content portfolio (links or examples).
