- Create unforgettable match day moments that bring the Red & Black to life
- Lead the fan journey from first cheer to lifelong Bomber
- Experience professional growth and exclusive perks
About us
The Essendon Football Club – “The
Bombers” – are a professional sporting organisation in the Australian Football
League, home to several teams, including AFL, AFLW, VFL, VFLW and Wheelchair
Football programs. But we’re more than the game. At Essendon, unity binds us.
We firmly believe that our strength comes from standing together as One Club,
embracing our rich diversity, and uniting around a shared purpose. Our passion
fuels every kick, every play, and every decision.
The essence of the Essendon legacy is
deeply woven into the fabric of the Australian sporting calendar, through
significant events such as the ANZAC Day and Dreamtime clashes, underscoring
our commemoration and connection to national identity. Our heritage sets us
apart, shaping our ethos and inspiring our journey. We strive to be better
every day, pushing the boundaries and relentlessly pursuing excellence. But
amidst the intensity of competition, respect remains paramount. We care about
our impact on others, whether it’s our teammates, opponents, or our community.
When we ‘Don the Sash’, we do so with unity, passion, excellence, and respect
guiding our every move, Always Striving toward our next triumph on the
premiership stage.
About the role
This is a rare opportunity to shape and
own the Essendon match day experience across AFL and AFLW, delivering moments
that fans feel, remember, and come back for. This role is central to ensuring
match days run flawlessly, fans are deeply connected to the Club, and all
operational, commercial and experience outcomes are delivered with precision.
You will operate as the lead decision‑maker on game day, balancing strategy,
execution and risk in a fast‑moving environment.
Key Responsibilities:
Match Day Experience & Operations
- Own and deliver the full fan experience across all AFL and AFLW
match days
- Act as the lead contact and final decision‑maker on game day
- Plan and execute all internal, external and on‑ground activations,
including Club and partner activity
- Develop atmosphere strategies for home and themed matches,
incorporating AV, lighting, sound and in‑stadium production
- Manage key game day delivery partners including stadiums, signage,
AV and operational vendors
Stakeholder, Talent & Internal
Alignment
- Coordinate and manage all involved talent on game day, including
players, coaches, MCs and special guests
- Lead cross‑club integration to ensure all departments are aligned,
prepared and sequence their activity effectively
- Produce clear, comprehensive match day briefs and ensure timely
communication across all stakeholders
Fan Growth, Engagement & Strategy
- Partner with the Marketing & Fan Engagement team to identify
and engage both new and traditional fan segments
- Design and deliver fan development initiatives that grow
attendance, engagement and transactional value
- Execute fan engagement activity across match days, training venues
and priority local and interstate locations
- Ensure all fan initiatives are underpinned by measurable outcomes,
including data capture, insight generation and relationship growth
Venue, Risk & Compliance
- Manage AFLW match day venue operations in line with AFL Venue
Management Guidelines
- Oversee security, safety and emergency management processes across
match days and Club activations
- Ensure compliance with AFL Integrity requirements, including
incident response planning and reporting
- Lead risk management planning and mitigation for AFL and AFLW match
days
Budget & Commercial Accountability
- Manage and allocate budgets for match day delivery and fan
engagement campaigns
- Ensure financial discipline while delivering high‑quality, high‑impact
experiences aligned to Club priorities
About you
You’re a natural experience creator who
thrives in fast-paced, high-energy environments and knows how to turn moments
into memories.
You’re a highly organised,
detail-driven operator who knows how to run a tight ship in high-pressure
environments. You thrive on responsibility and take pride in delivering
flawless execution, even when plans change at the last minute.
You bring proven major events
experience, ideally in sport, and are confident juggling multiple stakeholders,
timelines and priorities. Budgets, risk management, venue requirements and
compliance don’t faze you; in fact, structure and preparation are what allow
you to move quickly and decisively when it counts.
A natural leader and communicator, you
keep people aligned, informed and accountable, guiding talent, internal teams
and external partners with clarity and confidence. You’re commercially minded,
comfortable working to KPIs, and passionate about using fan insights and data
to strengthen engagement and long-term relationships.
Above all, you care deeply about the
fan experience and understand that behind every successful match day is
meticulous planning, sharp execution and someone who is always one step ahead
all while proudly embodying Essendon’s values of unity, passion, excellence and
respect.
The Perks
Extra Time Off? Absolutely! On
top of standard leave, EFC People get up to 10 additional leave days
each year, aligning with Footy Department mini-breaks or at the discretion of
our Executive Team.
Family Comes First. We know family is your priority, and it’s ours
too. That’s why we offer generous paid parental leave for both primary
and non-primary carers.
Fitness & Wellbeing Perks.
Take care of your mind and body with our Wellbeing program, run in
partnership with Converge. Plus, enjoy access to our state-of-the-art elite
fitness facilities and heavily discounted access to Windy Hill Fitness
Centre for you and your partner.
Level Up Your Career. At
EFC, we never stop learning! All team members have access to EFC Learning
Programs, with face-to-face and online learning designed to support your
professional growth.
And That’s Not All!
Enjoy exclusive discounts from our Commercial Partners, plus two
Flexi Home & Away memberships giving you access to all Essendon home
& away games at Marvel Stadium and the MCG. Add in free onsite
parking at our state-of-the-art HQ, The Hangar, and exclusive inner sanctum
events and experiences!
Please keep reading…
Research
shows that while men apply to jobs when they meet an average of 60% of the
criteria, women and other marginalised folks tend to only apply when they tick
every box. So, if you think you have what it takes, but don’t currently meet all
the criterial, please still consider applying.
At the Essendon Football Club, we are committed to fostering a
diverse, equitable, and inclusive workplace where everyone feels valued and
empowered. We welcome candidates of all backgrounds, experiences, and
perspectives to join our team. Our goal is to create an environment where
everyone can thrive and contribute their best work.
To Apply
Please submit
your application as soon as possible as shortlisting will commence
immediately. Please include in your cover letter why you are a great fit
for this role, and why you want to work with Essendon Football Club. Cover
letters should be no more than one page, outlining what you can bring to this
position.
With our commitment to promoting and protecting the
safety and wellbeing of children and young people in our care, we undertake
several screening processes to ensure this commitment is upheld. This includes
ensuring all our people hold a valid employee Working with Children/Vulnerable
People check and a satisfactory criminal history record check.
All
applications will be treated with respect and confidentiality, and we endeavour
to provide timely responses.
We
politely ask not to be approached by recruitment agencies at this time.
