Marketing Automation Specialist (AI) – Remote

Who we are

Employment Hero is on a mission to make employment easier and more valuable for everyone. Our Employment Operating System brings hiring, HR, payroll and benefits into an all-in-one solution. 

Since our inception in 2014, we’ve scaled to a $2 billion valuation and gained a presence in 6 countries globally – Australia, New Zealand, Singapore, Malaysia, the UK and Canada. We now service over 300,000 businesses and more than 2 million employees. 

The EH Way

At Employment Hero, we’re proud of our unique DNA, which we call The EH Way.  

1. We are Mission First – everything we do (from what we work on, to how we allocate capital and where we focus) is driven by our Mission
2. We are Remote First – we champion a remote environment with a preference for asynchronous communication and a high degree of autonomy 
3. We are AI First – we are committed to using AI to accelerate our mission; AI is not just a tool, it’s a fundamental part of how we operate, innovate, and scale
4. We are Apolitical – we do not take a position on political or social topics, unless it relates to our Mission
5. We Live by Our Values – we role model our values 100% of the time
6. We Expect High Performance – we set a high standard and we’re not satisfied with being average

This role 

The AI Marketing Automation Specialist is a technical infrastructure role within the Marketing Operations team. You are not a campaign manager; you are an orchestrator of systems and agents. Your mission is to deliver automation at scale, which enables orchestrated marketing activities.

Operating at the intersection of agentic ops and marketing technology, you will be responsible for the health, growth, and orchestration capability, partnering closely with Marketing to deliver automated and scalable activities. You will leverage agentic AI to move beyond manual workflows, creating autonomous systems that manage data hygiene, consent logic, and hyper-personalised customer journeys within our Marketing Automation Platforms. Success in this role is defined by the reduction of technical debt, the expansion of our marketable audience, and the implementation of sophisticated, agent-led automation that removes human friction from the customer lifecycle.

You will

• Scope and capture requirements for the implementation, integration, and optimisation of marketing technology tools, ensuring robust data management, tracking, and validation across the stack (e.g., Braze for customer engagement, Appcues for in-app guidance, Marketo for automation, Hightouch for data syncing, Outreach for sales engagement, and Qualified for lead qualification).
• Guide marketing operations processes to support an Account-Based Marketing (ABM) model, leveraging Salesforce integrations and custom object configurations.
• Collaborate with marketing stakeholders to understand business outcomes and develop martech solutions that meet their requirements, including data pipelines and API integrations.
• Partner with Revenue Operations and Data teams to ensure access to best-in-class marketing analytics, reporting, and dashboards, utilizing tools like Snowflake for advanced data warehousing where applicable.
• Brief Customer Engagement Platform and CRM specialists on required technical changes, liaise with them to ensure alignment with scope, and validate implementations for data accuracy and compliance.
• Work with the Growth team and web development team to optimize tracking, analytics, and attribution, including pixel implementation, event tracking, and cross-tool data validation.
• Act as a trusted advisor, developing strong partnerships across all areas of marketing while advocating for martech best practices.
• Document existing processes and suggest improvements to optimize and scale with business growth, focusing on martech stack efficiency and integration health.
• Train business stakeholders on new processes, technology implementations, and martech tool usage, including Salesforce customizations and data management protocols.
• Advocate for data integrity, privacy, and marketing compliance, ensuring all martech configurations adhere to regulations such as GDPR and CCPA.
• Continuously optimize our marketing technology stack to align with business goals by improving configurations, integrations, and data management of current systems, while providing recommendations for future software selections.
• Design and establish well-structured workflow systems to ensure seamless end-to-end delivery of campaigns and projects, with automated data flows and validation checkpoints.

Who you are 

To thrive at Employment Hero, you’ll need to embody The EH Way – operating with focus, agility, and an obsession with impact. For this role, you’ll also bring

• Technical Data Strategy: Advanced proficiency in SQL and data modelling. You must be able to conceptualise how data flows through the MarTech ecosystem to ensure an actionable “Single Source of Truth” exists within our MAP.
• Marketing Automation Architecture: Technical experience with Marketing Automation platforms (eg. Braze and Marketo) as an orchestration engine -specifically building Liquid logic, managing API-triggered entries, and configuring Connected Content.
• AI Orchestration: Proven ability to build “agentic” workflows using tools like n8n, Relevance AI, or Clay (with an appetite to even build your own custom agents). You should be comfortable connecting LLMs to marketing APIs to automate data enrichment and governance tasks.
• Database Governance & Growth: Expert knowledge of data privacy frameworks (GDPR/APP) and the technical ability to apply robust, automated consent management systems.
• Automation Engineering (Desirable): Experience with webhooks, API management, and local coding (JavaScript/Python) to extend the capabilities of the Martech stack beyond native functionality.
• First Principles Problem Solving: A “Systems Thinking” mindset. You deconstruct business requirements into raw data constraints and build solutions that are scalable, documented, and sustainable.
• Operational Discipline: High level autonomy with a focus on collaborating with your peers to create scalable “Marketecture”. You will ideate, prioritise and solve scalable solutions, whilst in parallel, you will provide guidance on the go-to-market needs of your marketing partners.

What we can offer

At Employment Hero, we don’t just talk about a better way to work – we live it. Joining Employment Hero means

• You will work remotely, with the flexibility to own your time and impact
• You will access cutting-edge tools to amplify your work, knowledge and outputs 
• You’ll surround yourself with ambitious, outcome-driven colleagues who challenge you to do the best work of your life
• You’ll own ESOP (employee share options) in one of the world’s fastest-growing tech companies 
• You’ll also have access to a wide range of benefits that includes – a very generous parental leave policy, subsidised egg freezing (so you can make the choice that’s right for you, on your terms), a WFH office expense budget, and outstanding learning & development opportunities Annual Global Gathering – so far we’ve been to Thailand, Vietnam, Bali, Dubai and are excited to meet in Gold Coast in Australia in September 2026

We’re AI-first, so you may meet some of our AI tools early in the process. They help us cut the noise, surface great talent fast and make sure every candidate gets a fair, consistent experience.
We verify candidate identity and location as part of our hiring process.

At Employment Hero, we are committed to safeguarding the privacy of your application data. To understand how we do so, you can read our Applicant Privacy Policy here employmenthero.com/legals/applicant-policy/Employment Hero celebrates diverse perspectives and experiences, we invite people of all backgrounds and identities to apply for this position.