Highlights:
- Make an impact with a leading, ethical, and sustainable Melbourne-based fashion business
- Opportunity to work in close collaboration with our Brand Director and Co-Founder
- Join a workplace genuinely committed to work-life balance
About The Role
We are seeking a proactive, collaborative, highly organised and experienced Marketing Manager to join our team at ELK. In this executional role, you’ll work closely with our Brand Director and Co-Founder to develop and deliver the Marketing Plan, ensuring all activity is on brand, on budget, and drives engaged consumers to our trading channels. You’ll be responsible for executing campaigns, delivering creative assets, and driving customer, sales, and brand growth through considered marketing activity across the entire ELK business.
Your responsibilities will include:
- Develop and execute an integrated marketing calendar to drive brand awareness and commercial growth
- Lead campaign ideation and storytelling that showcases product, design, and sustainability
- Collaborate with eCommerce, retail, and wholesale teams to optimise conversion, drive traffic, and improve retention
- Oversee influencer and content partnerships to extend brand reach and increase sales
- Manage partnerships, agencies, PR activity, events, and community engagement initiatives
- Plan and execute digital and paid media campaigns across social, email, SEO/SEM
- Establish and report on KPIs, analyse performance data, and optimise campaigns for ROI
- Lead and develop a small team, fostering a culture of collaboration, curiosity, and accountability
- Maintain and elevate ELK’s brand tone, visual identity, and storytelling across all touchpoints
- Uphold and promote ELK’s ethical and sustainability commitments
This is a full-time role based in our Preston office in Melbourne. We are unable to consider sponsorship or remote work for this role.
What We’ll Love About You
You are a commercially minded, strategic, and highly executional marketer with a passion for ethical fashion and sustainability. You bring:
- At least 7+ years’ experience in marketing (fashion, retail, beauty, lifestyle experience highly regarded)
- Tertiary qualification in Marketing, Communications, Media, or related field
- Proven experience managing multi-channel marketing campaigns from concept to execution
- Strong understanding of digital platforms, CRM systems, analytics, and reporting tools (Meta, Google Analytics, etc.)
- Experience managing teams, contractors, agencies, budgets, and multiple projects
- Exceptional communication, leadership, and creative judgment skills
- Strong attention to detail, organisation, time management, and problem-solving ability
Who Are You?
You are a perfect match if you:
- Are digitally native and ahead of the curve regarding emerging trends and technology
- Have demonstrated ability to identify growth levers and deliver measurable results
- Are collaborative, adaptable, and have a “get on with it” attitude
In Return We Offer:
- Salary and benefits commensurate with experience
- Access to our generous annual profit share incentive scheme
- Genuine commitment to work-life balance
- Market-leading product discounts for you, your family & friends
- Your birthday off every year
- 2 days paid volunteer leave every year
About ELK
A pioneer of Australian design, ELK was established in 2004 in Melbourne, Australia. The ELK aesthetic holds a unique place within the international fashion landscape. With a highly considered approach by brand founders Marnie and Adam, ELK collections resonate with their global audience through sustainable and ethical practices, design refinement, trend curation, and an intellect that is innately their own. Their sculptural accessories, hand-made leather, and ready-to-wear collections define their artful vision while their devotion to ethical and sustainable practices has endured them as a leader in responsible innovation for the fashion industry.
At ELK, we nurture an open, inclusive workplace, valuing authenticity, transparency, and community, and celebrate individual strengths. We strive to ensure our team reflects the diversity of our customers and the communities in which we work. We embrace the opportunity to welcome talent who are passionate not just about what we do but why we do it, irrespective of background, life stage, identity, and ability. Join us on our journey as a responsible business, making better products for a healthier planet.
How To Apply
If this sounds like you, apply here or reach out to us at jobs@elkthelabel.com for a copy of the Position Description or to find out more.
