Content Manager – Tell the stories behind real-world technology
Ready to turn complex IT into content people actually understand and care about?
At efex, no two days are the same. You’ll take the lead on building our content engine, creating compelling stories, shaping our brand voice, and translating technical solutions into content that connects with real audiences and converts.
Who We Are
With over 20 local branches supported by a strong national presence, efex is one of Australia’s leading IT managed service providers. We deliver right-sized solutions in IT, print, and communications that help businesses run smarter, simpler, and more efficiently.
Our culture is approachable and business-focused: we speak in plain language, build real relationships, and always put people first – our clients and our team.
The Role
We’re looking for a Content Manager based in Sydney who is first and foremost a content creator and storyteller.
This is not a “strategy-only” role – you’ll be hands-on creating high-quality, engaging content across multiple formats, while owning the end-to-end content lifecycle and shaping how efex shows up in market.
You’ll work closely with Marketing, Sales, and subject matter experts to bring products, services and technical solutions to life, turning complex IT, cybersecurity, and managed services into purposeful content that educates, engages, and converts.
What You’ll Be Doing
- Own and execute efex’s content strategy and editorial calendar
- Create high-quality content across formats: articles, case studies, landing pages, social content, video scripts, and campaigns
- Translate complex IT solutions into clear, engaging, audience-friendly content
- Lead efex’s organic social presence, including storytelling, publishing, and optimisation
- Partner with Sales and SMEs to develop insightful, authoritative and engaging thought leadership content
- Optimise content for SEO and evolving AI-driven search (AEO/GEO)
- Manage content production end-to-end, including agencies and creative partners
About You
You’re not just a marketer, you’re a natural storyteller and creator who knows how to make content land.
- 4–7+ years in content, editorial, or marketing roles (ideally B2B tech, MSP, or complex solutions)
- Exceptional writing and storytelling skills – you know how to simplify the complex and be relevant to your audience
- Proven ability to create content that engages and converts across the funnel
- Experience managing organic social channels and content performance
- Strong understanding of SEO and emerging AI-driven discovery trends
- Comfortable working with SMEs, sales teams, and stakeholders across the business
- Experience with AI content and design tools and/or graphic design capability is highly regarded
Why Join efex?
- Own and shape a national content engine in a growing tech business
- Work across the IT, cloud, cybersecurity, and managed services solutions
- Be part of a down-to-earth, high-performing team
- Real opportunity to influence brand, storytelling, and growth
- Variety, autonomy, and the chance to build something meaningful
What We Offer:
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Competitive salary: we reward performance and results
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Supportive, down-to-earth culture: collaboration and respect are at the heart of efex
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Birthday leave: enjoy your special day off on us
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Wellbeing leave: take up to two days from your personal leave each year to focus on your wellbeing
Apply now.
Please note: all shortlisted candidates will be required to undergo a National Police Check as part of the recruitment process.
