We are a world leading tourism company, passionate about helping travellers explore cultures, experience places, and connect with others, to live an enriched life. With over 95 years of experience and with team members across the globe, we know travel and pride ourselves on delivering 5-star customer service and experiences of a lifetime.
ABOUT THE ROLE
This role has a hybrid working arrangement with a minimum of 2 days per week in our London office.
As a Marketing Manager you will be responsible for the planning, delivery and evaluation of direct and trade campaigns for APT and Travelmarvel in accordance with the marketing plan whilst managing workload of 4 direct offline/ trade marketing executives. This role also involves managing key trade partner annual marketing agreements, liaising with our National Account Managers/ BDM’s to ensure marketing assets are delivered in a timely manner with monthly evaluation of marketing spend.
This role supports the Head of Marketing delivering all integrated marketing campaigns to achieve growth and profitability targets working alongside the Digital Marketing Manager. The successful candidate will be an experienced, agile marketer who is capable of managing multiple projects with a broad knowledge of offline media (Press/ TV/DM/Events) and ability to tailor strategy and messaging to the APT and Travelmarvel brand.
Responsibilities
Main Tasks:
- Plan, deliver, evaluate and optimise integrated brand and tactical marketing campaigns against agreed objectives and budget for Direct and Partner activity to support commercial objectives
- Manage workload and develop marketing team – 4 x executives
- Manage overall budget spend, tracking and analysis – including TV, print, DM, Trade partner activity, events, collateral and bespoke marketing projects, as required
- Day-to-day management of agencies and suppliers to ensure timely delivery of activity – Media agency, TV production, print supplier
- Work closely with stakeholders and partners to identify and implement opportunities to leverage B2C activity through the trade to maximise overall campaign impact and ROI
Marketing Team Management
- Day to day management of marketing team
- Facilitate performance reviews and the development of the team
- Process documentation and mapping to deliver efficiency
- Uphold company values and drive continuous improvement
Brand Custodianship
- Ensure all communications are accurate, on brand, and consistent with marketing positioning and key messaging
- Work closely with Head of Marketing and global agency (Australia) to roll out the new brand visual identity for both APT and Travelmarvel
- Act in advisory role to other departments on brand, look and feel and tone of voice
Relationship and Stakeholder Management
- Proactively support, advise and offer high levels of service to all areas of UK business on marketing activity, collateral and reputation management
- Maintain effective communication with senior / internal stakeholders, Head Office and external stakeholders including suppliers and agencies
- Encouraging team work and collaboration across team and wider business to deliver integrated campaigns
- Support and advise UK Trade team on annual marketing plans and collateral
- Work with Customer Services to ensure campaign activity supports sales conversion
ABOUT YOU
- Confident marketing manager who has a minimum of 3 years relevant experience at this level who understands AB1 demographic audience / cruise and touring market
- Evidence of marketing activity and achievements across full spectrum, including campaign and brand strategy
- Demonstrated ability to drive marketing strategy to achieve commercial objectives
- Sound commercial acumen and focus on ROI
- Demonstrated capacity to manage people, resources and budgets
- Outstanding organisation skills with the capability to manage multiple
- Commitment to exceptional standards of quality and service
- Excellent communication, leadership and delegation skills
- Passion for continued improvement
- Accountable and reliable
- Proactive and positive
WHAT WE OFFER
- 25 days of annual leave, plus bank holidays
- Experience our premium products with familiarisation trips
- Wellbeing program and learning & development opportunities
- Opportunity to Work From Anywhere for up to 10 days per year
- Highly engaged team and great company culture
OUR VALUES
Our values are at the heart of our organisation and the foundation of our culture. They are our compass, guiding our decisions and actions.
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Genuine Service – We genuinely care about the experience we create for our guests, trade partners and internal stakeholders
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Better Together – We are better when we connect and collaborate, valuing all opinions
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For Tomorrow – We pursue opportunities to grow, embracing change and learning from our mistakes. We choose the long-term view over short-term benefits
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Celebrate the Moments – We like to have fun at work and share a positive attitude. We celebrate our successes, no matter how big or small. A win for one of us is a win for all
