As the CRM & Retention Coordinator, you will play a critical role in driving customer engagement and repeat purchases across multiple channels, with a focus on email and SMS marketing. You’ll be responsible for executing data-driven CRM strategies that nurture customer relationships and build loyalty in a refined, brand-aligned way.
This is an ideal opportunity for a customer-centric marketer who pairs analytical thinking with creativity. You’ll use insights to craft personalised journeys, build loyalty, and support sustainable revenue growth. With a deep understanding of premium positioning and a strong eye for detail, you’ll thrive in a collaborative team that values thoughtful execution and brand integrity.
By joining CULTIVER, you will be part of a team of hard-working, talented and supportive individuals, and enjoy benefits such as;
- Hybrid role – 3 days office Mosman / 2 days home
- Employee discount (for yourself & family and friends)
- Birthday leave
- Annual philanthropy day
- Training & development
You will thrive in this role if you can take on these key responsibilities;
- Execute the email and SMS marketing strategy including campaigns and flows that effectively engage our audiences and drives revenue
- Produce brand-aligned, high-performing and converting content and copy, adapting as necessary for the Australian and US regions
- Build, test and schedule communications in Klaviyo, with incredible attention to detail
- In collaboration with the Marketing, Digital and CX teams, design and implement customer loyalty or retention programs for repeat customers and high-value segments
- Develop customer segmentation models based on behavior, purchase history, and lifecycle stage, leveraging a customer data platform
- Create and optimise email and SMS workflows that guide customers through their journey by building advanced email automations and behavioral triggers
- Develop A/B testing frameworks to optimise content, subject lines, send times, and campaign performance
- Manage email deliverability, list hygiene, and compliance with regional data privacy laws (such as GDPR, CCPA, Australian Privacy Act)
- Develop comprehensive reporting on retention metrics and channel performance
About you
- 2-3 years in a CRM, email, retention, or lifecycle marketing role, ideally within a DTC or ecommerce brand.
- Proficiency with Email & SMS marketing, customer data and/or retention platforms (e.g. Klaviyo, Omnisend, Postscript, Attentive).
- Strong understanding of customer data analysis, segmentation strategies and Ecommerce performance metrics
- Experience with A/B testing methodologies and campaign optimisation
- Excellent verbal and written communication skills with ability to create compelling marketing copy
- Focused and proactive with a strong attention to detail
To apply, please submit your resume and cover letter.
