Digital Marketing Manager

Digital Marketing Manager | Crown Currency Exchange

Melbourne | $100k incl. super | Reports to the CMO

Help us take a trusted Australian brand somewhere new.

Crown Currency Exchange has spent 20 years turning foreign currency into unforgettable travel moments – 195 countries, 65 stores, zero commission, Australia’s largest range always on hand.

Now we’re doing something bigger: a digital transformation that rethinks our brand, our tech stack, and how we market. New positioning. HubSpot. AI-powered workflows. A leaner, sharper in-house team. You’ll be at the heart of it.

The Role

This is the operational engine of our digital marketing function during a pivotal moment for the business. Reporting directly to the CMO, you’ll execute across organic social, email, paid media, website, video and internal comms — with AI baked into how you work, not bolted on after the fact.

A typical week might include:

• Building and scheduling Meta content

• Deploying a HubSpot campaign and a few automation flows

• Briefing our paid media agency on the next campaign drop

• Rolling out a CRO test with our dev partner

• Resizing hero assets for in-store screens and email

• Cutting a reel from existing footage in CapCut

• Publishing a destination guide drafted with AI assistance

• Pulling together the monthly internal newsletter

You’ll Thrive Here If You:

• Have 2–4 years across digital marketing – broad, not narrow

• Know your way around HubSpot, GA4, Meta Ads, Google Ads and Canva

• Use AI tools in your workflow daily (not just curious about them)

• Get energised – not frustrated – by change and ambiguity

• Want your work to matter, not just tick a brief

Why this role is a good one

Digital transformation roles at this scope usually go to senior hires. This one doesn’t. You’ll report straight to the CMO, shape how AI reshapes our function, and get exposure to every lever of modern marketing. Few roles at this level offer this kind of runway.

Ready for more? So are we. Apply with your up to date Resume and Cover Letter detailing what you can bring to the role.