🏏 Join Cricket Victoria – as our Head of Marketing and Communications.
We have an exciting opportunity for a Head of Marketing & Communications position within the Communications and Stakeholder Relations team at Cricket Victoria. This role leads an integrated team across marketing, communications, media, production and digital commerce to deliver high-impact campaigns, content and engagement initiatives. Reporting to the General Manager Communications & Stakeholder Relations, the role drives strategic media relations, public relations and crisis communications, while strengthening Cricket Victoria’s reputation and engagement with stakeholders, communities and elite cricket at state and national levels.
💪The Role
Key Responsibilities:
Communications & Media Relations
- Responsible for the development of Cricket Victoria’s media strategy to deliver increased media coverage, share of voice and proactive reputation management.
- Build and maintain trusted relationships with media and community stakeholders to strengthen brand reputation.
- Work across Cricket Victoria to deliver an integrated narrative of success and growth.
- Support CV Executive Team and Board through crisis and reputational management situations
- Collaborate with Cricket Australia to advance Cricket Victoria’s narrative nationally.
- Partner with General Managers and W/BBL Media Managers to promote teams and manage media or stakeholder matters.
- Drive production efficiencies between CV and the W/BBL team to maximise commercial, marketing and media value.
Internal Communications
- Deliver a compelling internal narrative that highlights innovation and celebrates organisational achievements.
- Work with the Employee Experience team to support the employee engagement strategy ensuring alignment between internal and external messaging.
- Develop corporate communications – including speeches, correspondence and annual reports – that reflect Cricket Victoria’s strategy priorities.
Marketing
- Lead the creation and execution of marketing and communications strategies for key programs and business pillars (e.g., Cricket Victoria Foundation, MCEA, MCA, HiTZ Australia, San Francisco Unicorns, CV Historical Society).
- Drive campaign accountability through campaign analysis, reporting and ongoing optimisation.
- Ensure effective integration of W/BBL activity across all relevant marketing initiatives.
- Lead strategies that enhance customer acquisition and retention throughout the cricket participation lifecycle.
Digital
- Oversee digital engagement and champion emerging technologies that increase fan and participant interaction, as well as support business development.
- Drive centralised CRM outcomes through Salesforce.
- Identify cross-functional solutions to improve digital, design and budget outcomes.
Leadership
- Provide strong inclusive leadership across a multidisciplinary team, fostering collaboration, innovation and professional growth.
- Develop cross-functional relationships with CV Executive, CEO and Chair.
- Shape medium and long-term strategy for Marketing, Communications and Digital functions aligned to future cricket activity
🎯 About You
- Extensive industry experience: Minimum 10 years’ experience across communications, public relations, media and/or marketing, ideally within high-profile or complex environments.
- Strong media networks and influence: Well-established relationships across sport and non-sport media, with a proven ability to shape and influence media outcomes.
- Strategic communications leadership: Proven success in developing and executing media and public relations strategies within complex, multi-stakeholder environments.
- People leadership: Strong leadership capability with a track record of managing and developing multidisciplinary teams, including technical and creative functions.
- Integrated marketing and communications capability: Experience designing and delivering integrated marketing and communications plans that support organisational objectives.
- Exceptional stakeholder leadership: Demonstrated ability to influence and manage senior stakeholders, agencies and external partners; communicate and negotiate effectively at executive levels; and build collaborative, high-performing teams with a strong, aligned culture.
Desirable:
- Demonstrated knowledge of effective CRM management and data-driven performance marketing approaches.
- Demonstrated expertise in leading organisational responses to issues and crises and managing reputational risk at an executive level.
- Financial management and commercial acumen
- Experience in driving efficiency and process outcomes
Qualifications:
- Tertiary degree in marketing, communications or a related discipline
- Current Victorian Employee Working with Children Check (or arranged on appointment)
- Valid Victorian Drivers License
🏆Why Join Cricket Victoria?
Cricket Victoria is one of Australia’s leading sporting organisation’s and the proud home of Victorian cricket, including the Melbourne Stars and Melbourne Renegades. Based at the state-of-the-art CitiPower Centre, we provide a high-performance environment where innovation, collaboration, and wellbeing are at the heart of what we do.
🎁 The Benefits
- Flexible working arrangements to support work-life balance
- Tickets to a range of sporting events (yes, this includes cricket!)
- Free onsite gym access
- Corporate health insurance offers
- Exclusive corporate partner discounts
- Additional week of leave each year
- A casual, friendly and inclusive culture – our top priority!
If you have the credentials, demonstrated experience and qualifications for this role, please apply by clicking on the “Apply Now” button and ensure you include a cover letter and resume.
Applications close Wednesday 28th January 2026 at 5pm.
At Cricket Victoria, we embrace diversity in gender, age, ethnicity, disability, religion and sexual orientation. We are committed to providing a safe environment for children across Australian Cricket and we also offer a flexible work environment for all employees.
We measure ourselves on our ideals – “Leading the Game”; our shared ideals have the power to create positive change and deliver excellence for our customers, colleagues, and communities. Our people value integrity, connection, accountability, respect and excellence.
We require all applicants to undergo background checks and screening prior to or during any appointment. Australian Cricket’s Commitment Statement to Safeguarding Children and Young People can be found at www.cricketaustralia.com.au/safeguarding
