Employment OS for your Business

Marketing Specialist

Byron Bay, New South Wales 2481, Australia • Full-time

Role Type

On-site • Permanent • Full-time • Associate

Description

THE BRAND:

Born in paradise and founded out of Byron Bay in 2011, Thrills is a subculture driven lifestyle clothing and fashion brand. Our current state of play is creating leading vintage inspired men’s and women’s streetwear and ensuring we always have a sustainable future at front of mind. Thrills aesthetic is one that is timeless, progressive, and shaped by authenticity.

Fuelled by a passion for music and art our community of creative minds, and an adventurous spirit, are what drive us forward. From the countless bands, artists and creatives, our team is made up of individuals that live and breathe the culture that Thrills represents.

THE GIG:

Thrills is on the hunt for an enthusiastic and creative Marketing Specialist to join our team at the Support Office. The Marketing Specialist is responsible for planning, executing, and optimising digital marketing initiatives to drive customer acquisition, engagement, and brand growth across online channels. This role will work closely with internal marketing, content, and creative teams, and will manage relationships with external digital agencies to ensure campaigns align with business objectives and brand strategy.

Key Responsibilities:

  • Develop and execute digital marketing strategies aligned to business objectives, including campaign planning and audience targeting. Manage and optimise paid digital campaigns across platforms such as Meta, TikTok, and Google, working closely with external agencies.
  • Drive organic growth through SEO initiatives, including keyword analysis, content optimisation, and performance monitoring.
  • Enhance website performance and conversion rates through user experience improvements and CRO strategies.
  • Analyse marketing performance, track KPIs, and deliver regular insights and recommendations to improve results.
  • Stay informed on competitor activity and industry trends to inform strategy and positioning.

To be successful in this role, you’ll need:

  • 3 – 5+ years’ experience in digital marketing, performance marketing, or a similar role.
  • Demonstrated experience managing and optimising paid digital campaigns across platforms such as Meta, Google Ads, and TikTok.
  • Experience analysing campaign performance and using data insights to inform marketing strategies and optimisation.
  • Experience working with or managing external digital marketing agencies and collaborating with internal creative and content teams.
  • Strong understanding of digital marketing channels including paid media, SEO, website performance, and conversion rate optimisation.

What THRILLS will give you:

  • Generous seasonal clothing allowance – We want you in our newest collections on us!
  • Exceptional product discounts and product nights
  • Working with a collaborative team, where every day provides a chance to thrive in a dynamic environment.
  • A sustainable link to community and fashion product

If you are interested in joining a close-knit team in a leading brand and think you would align with our values, click apply now!

Company Overview

Byron Bay founded, Thrills is a subculture driven lifestyle clothing & fashion brand creating leading vintage inspired men’s & women’s streetwear with a sustainable future front of mind. Creative minds and an adventurous spirit are what drive us forward. From the countless bands, artists & creatives to our in-house motorcycle mechanic, our team is made up of individuals that live and breathe the culture that Thrills represents.