Boody is looking for a new CRM & Lifecycle Specialist to join our Digital team!
The CRM & Lifecycle Specialist executes and optimises Boody’s lifecycle and retention strategy, to drive sustainable growth and increase customer lifetime value. You will create engaging, data-driven campaigns across email, SMS and loyalty channels that guide, educate and inspire our customers at every stage of their journey, directly shaping how they experience Boody and how they perceive the value we provide. We are looking for a creative and strategic mindset, with the ability to work cross-functionally to design impactful, innovative lifecycle initiatives that are deeply aligned with our customer-first ethos.
What is this role all about?
- Developing and executing lifecycle marketing campaigns that engage, educate and retain customers across all direct channels (Email, SMS, Loyalty and any future channels) as well as being aligned with the marketing calendar.
- Plan, schedule, QA, and deploy all CRM campaigns, ensuring alignment with product launches, promotions, and seasonal campaigns.
- Manage and optimise automated customer journeys (e.g. welcome, post-purchase, cart abandonment) and integrated multi-channel campaigns that drive acquisition, retention, loyalty, sales and enhance the customer experience.
- Develop and implement strategies to grow the customer database and enrich customer data to improve segmentation and personalisation to ensure targeted and relevant communications.
- Using data and insights to personalise communications for specific cohorts and stages in the customer journey,
- Thinking creatively to develop innovative campaigns, such as automated onboarding flows, retention touchpoints and reactivation strategies.
- Collaborating cross-functionally with marketing and product teams to ensure lifecycle initiatives align with business goals and customer needs.
- Continuously testing and optimising campaigns through A/B testing, ensuring we’re always learning and improving.
- Tracking and reporting on key engagement and retention metrics to measure the impact of your work and inform future strategies.
We’re looking for:
- 3+ years’ experience in lifecycle marketing, CRM, ideally within a D2C retail based company.
- Confident using technology, with proficiency in marketing automation tools and familiarity with analytics platforms.
- Experience with Klaviyo, Yotpo and Shopify.
- Results-driven and commercially minded.
- Strong attention to detail.
- Highly analytical and data-driven with the ability to hypothesise and implement A/B tests and interpret results.
- Familiarity with loyalty program mechanics and lifecycle monetisation strategies.
- Strong local and international market knowledge of the fashion and apparel industry, including competitors, customer expectations, and eCommerce user experience.
- Excellent written and verbal communication skills.
- Highly collaborative with the ability to work cross-functionally with multiple teams.
- Thrives in a fast-paced environment, excited by creative problem-solving and innovation.
Why choose Boody?
Join the team to drive our vision of setting a new standard for how great products feel and how great brands behave. At Boody, you can expect:
- A great office location on Crown Street, Surry Hills.
- The opportunity to do meaningful, purpose-driven work for a B-Corp organisation, making waves on the global stage.
- The opportunity to grow your career with an awesome group of people.
- A generous product allowance and team discount program (never be short on undies again!).
- Hybrid WFH/WFO schedule.
Does this sound like your next role? We can’t wait to receive your application!
