About Us
Blue Illusion is an Australian-owned retailer that has been bringing French‑inspired
fashion, homewares and accessories to life for over 25 years. With a strong
commitment to sustainability and community, we believe in creating joie de
vivre – a joy of living – through timeless style, meaningful connections
and responsible practices. We’re driven by creativity, connection and beautiful
design. As we continue to evolve our digital presence, we’re looking for a talented
Digital Graphic Designer to join our Digital team and help bring our brand
vision to life across digital, CRM, paid media, social and print channels.
The Role
Reporting to the Head of Digital & Customer, this full‑time, on‑site role (based in our St Kilda
Support Centre) is responsible for delivering high‑quality, on‑brand creative
that drives commercial outcomes and enhances the customer experience across all
touchpoints.
You’ll work across digital campaigns, email marketing, website content, paid media,
video editing and occasional print projects – ensuring consistency, creativity
and a strong visual brand identity in everything you produce.
Key Responsibilities
- Bring our fashion brand to life across digital, CRM, paid media, website and physical
touchpoints, delivering polished, on-brand creative that feels premium and
modern
- Design and produce digital assets including website banners, email campaigns,
paid social ads and seasonal campaign content
Work confidently in Figma to mock up website updates, campaign pages and
assets ready for developer handover
- Apply strong UX and visual storytelling principles to ensure digital designs
are intuitive, engaging and conversion-focused
- Create short-form video and static assets for paid media across Meta, Google,
Pinterest and other platforms
- Produce high-quality print and in-store collateral including signage,
catalogues and order inserts
- Manage and maintain brand assets to ensure consistency across all channels
and touchpoints
- Take briefs from concept through to final execution with speed, accuracy and
strong attention to detail
- Collaborate closely with Digital, Marketing and Brand teams to deliver
campaigns end-to-end
- Stay across fashion, design and digital trends to keep creative fresh,
relevant and performance-led
What You’ll Bring
- Proven experience in graphic design within fashion, retail or eCommerce
- Advanced Adobe Creative Suite skills (InDesign, Photoshop, Illustrator)
- Strong working knowledge of Figma
- Experience building emails in an ESP (Klaviyo preferred)
- Video editing capability for short-form digital content
- Understanding of paid media formats and platform specifications
- Solid grasp of UX/UI fundamentals
- Strong attention to detail with low error tolerance
- Ability to manage multiple projects in a fast-paced environment
- Commercial awareness – you understand that creative drives performance
Why You’ll Love It Here
- Generous employee discounts
- Monthly team celebrations and social events
- See your work live across full-funnel touchpoints – fast
- Be part of a collaborative, high-performing digital team
- A collaborative team environment with purpose-driven work
- The chance to contribute to a brand that values creativity, style and sustainability
Testimonial From Our Team
“I love working at Blue Illusion!! A company that supports, encourages, and is committed on all levels to its team is inspirational. Blue Illusion drives our focus to connect with our customers and community, build friendships, and create a happy and healthy working environment. This is the vision of Blue Illusion – and why we are all so passionate about our position within the team.”
If this sounds like the perfect next step in your digital career, click APPLY NOW, we’d love to see your resume, portfolio and/or a short cover letter outlining why you’re the ideal fit.
