Big Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership.
Australian owned, Big Red Group operates an industry-leading platform, enabling the wholesale distribution of experiences through domestic and international partners, powering its renowned domestic marketplaces RedBalloon, Adrenaline, Experience Oz, and Everything NZ. Equipping in-destination experience retailing through hotels and travel agents through its Local Agent offering. As well as a suite of software products and services to support experience operators grow their businesses.
With a purpose to ‘shift the way people experience life’, Big Red Group seeks to reduce the tide of consumption. Encouraging people to choose ‘stories over stuff’ at every opportunity. Together with our experience operators, we are on track to deliver an experience every second by 2030.
We are The Experience Network.
The Role
Are you passionate about the power of experiences? Welcome to BRG – we’ve been looking for you.
We’re on the search for a Social Media & Partnerships manager to join the Experience Oz brand. This role will be responsible for growing our Experience Oz brand through owning organic social and content, community, social media creative, and partnerships with key operators, tourism boards & agents. This role is at the epicentre of Experience Oz marketing, ensuring alignment across our performance, ecomm, digital experience, and creative teams, to execute on school holidays campaigns and major tourism partnerships like Vivid Sydney.
We’re looking for a creative, partnership-minded marketer, with a love of social media and building lasting relationships with influencers, brands and key partners. You will be confident working across projects and timelines, finding time to plan, create, optimise, and influence better outcomes for the team. This role is suited to a curious, collaborative marketer, who can be part of a team that exists to “inspire and champion each other”.
Core Activities
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Social Media: Plan, create & schedule organic posts to achieve engagement & follower growth metrics
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Partnerships & Influencers: Find & execute long-term partnerships with Tourism Boards, content creators & brand partners to drive growth for the brand
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Campaign Management: Oversee campaign process, from planning to execution, monitoring, and analysis. Ensure campaigns are delivered on time, on budget, and on KPI.
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Timeline & Calendar Management: Build & communicate clear timelines to ensure time for creative excellence, innovative channel plans and cost-effective media purchase.
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Channel Briefing & Selection: Brief strong social media creative and writing copy for the full funnel (from awareness to conversion) to align with organic social and overarching campaign objectives. Working with the performance team to understand targeting.
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Content Creation & Coordination: Use your channel knowledge to create new content for social media and to be used across other marketing touchpoints. Identify existing content, or new content to be created with influencers, ambassadors, or sourced from partners.
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Reporting: Monitor campaign KPI performance including revenue, ROAS, reach, view-through rate, click through rate, and engagement. Use data-driven insights to optimise campaigns and drive continuous improvement.
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Budget Management: Manage social & partnership budgets, ensuring optimal allocation of resources to achieve maximum ROI. Monitor expenses and campaign costs, while identifying cost-saving opportunities without compromising quality or results.
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Cross-functional collaboration: Work closely with internal teams, including performance, affiliates, data and customer support, to align campaign objectives with overall business goals. Collaborate on promotional strategies, product launches, and customer retention initiatives.
Experience Required
- Minimum 2-5 years of experience in social media and/or partnership marketing
- Demonstrated success in planning and executing social media campaigns
- Strong knowledge of social media paid marketing channels and influencer marketing.
- Proven experience managing budgets, with accountability of delivery within set budget.
- Bachelor’s degree in marketing, business, or a related field preferred
Why work for us?
At Big Red Group, we’re a technology-led business that embraces innovation and change in an ambitious environment. Here, you’ll join a passionate team dedicated to delivering exceptional experiences, and be part of a company recognised as an employer of choice in Australia.
What Sets Us Apart:
To shift the way people experience life, we start from within. At Big Red Group, we want all of our people to have an exceptional employee experience, where you are Growing, Celebrating and Thriving with our core themes of Community and Connection uniting us throughout.
What this looks like:
Growing:
- Individual and team based strengths assessments to better understand how we can perform at our best
- A LinkedIn Learning licence with bespoke Content Collections per team to ensure we’re developing the skills we need to excel in our roles
- Access to 6 career coaching conversations per year
Celebrating:
- Monthly All Hands celebration
- BRG Community Days
Thriving
- Flexible Public Holidays
- 30 Days Work From Anywhere
- Employee Resources Group
- Paid Parental Leave
Community and Connection
- Weekly catered lunch on Mondays
- Experiences@Work
At Big Red Group, we believe diverse perspectives drive innovation and success. We are an equal opportunity employer, committed to fostering an inclusive and supportive workplace where everyone—regardless of background, identity, or ability—has the opportunity to thrive.
