Big Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership.
Australian owned, Big Red Group operates an industry-leading platform, enabling the wholesale distribution of experiences through domestic and international partners, powering its renowned domestic marketplaces RedBalloon, Adrenaline, Experience Oz, and Everything NZ. Equipping in-destination experience retailing through hotels and travel agents through its Local Agent offering. As well as a suite of software products and services to support experience operators grow their businesses.
With a purpose to ‘shift the way people experience life’, Big Red Group seeks to encourage people to choose ‘stories over stuff’ at every opportunity. Together with our experience operators, we are on track to deliver an experience every second by 2030.
We are The Experience Network.
The Role
As a Lifecycle Marketing Executive, you’ll deliver engaging customer campaigns across email and SMS leveraging our marketing automation platform. You’ll be focused on the execution of campaigns that support the broader customer journey and collaborate cross-functionally across marketing, brand, production, and e-commerce.
Core Activities
- Execute and optimise lifecycle programs using Salesforce Marketing Cloud
- Own end-to-end lifecycle campaign execution including ideation, build, QA, deployment, and reporting
- Support go-to-market initiatives by delivering campaign plans that align with brand and commercial priorities
- Proactively identify opportunities for A/B testing, campaign concepts, optimisation, and overall performance uplift
- Actively monitor and report on campaign effectiveness to inform continuous improvement of your campaigns
- Works cross functionally with marketing, brand, automation, and data teams to ensure alignment and drive integrated initiatives.
Experience Required
- 2-4 years in email marketing, CRM, or Lifecycle Marketing roles
- Hands-on experience with marketing automation tools like Salesforce Marketing Cloud, Braze, Klaviyo etc.
- A degree in marketing, communications or a related field is preferred
- Strong attention to detail and a passion for customer-centric marketing
- Excellent written and verbal communication skills with proven stakeholder collaboration
- Experience with customer journey mapping, campaign execution, and reporting.
- Experience working in a fast-paced, cross functional teams – ideally in a SME environment or within a platform business
- Familiarity with subscriber acquisition programs or personalisation a plus
Why work for us?
At Big Red Group, we’re a technology-led business that embraces innovation and change in an ambitious environment. Here, you’ll join a passionate team dedicated to delivering exceptional experiences, and be part of a company recognised as an employer of choice in Australia.
What Sets Us Apart:
To shift the way people experience life, we start from within. At Big Red Group, we want all of our people to have an exceptional employee experience, where you are Growing, Celebrating and Thriving with our core themes of Community and Connection uniting us throughout.
What this looks like:
Growing:
- Individual and team based strengths assessments to better understand how we can perform at our best
- A LinkedIn Learning license with bespoke Content Collections per team to ensure we’re developing the skills we need to excel in our roles
- Access to 6 career coaching conversations per year
Celebrating:
- Monthly All Hands celebration
- BRG Community Days
Thriving
- Flexible Public Holidays
- 30 Days Work From Anywhere
- Employee Resources Group
- Paid Parental Leave
Community and Connection
- Weekly catered lunch on Mondays
- Experiences@Work
At Big Red Group, we believe diverse perspectives drive innovation and success. We are an equal opportunity employer, committed to fostering an inclusive and supportive workplace where everyone—regardless of background, identity, or ability—has the opportunity to thrive.
