Marketing
Manager
ABOUT SUPERCARS
Supercars is Australia and New Zealand’s motorsport legacy. For
decades, we’ve been the proving ground where legends are made—from Brock and
Moffat to Lowndes and Whincup. We’ve created iconic rivalries, unforgettable
moments, and a distinct brand of racing that’s captured the hearts of
generations. Our history is woven into the fabric of sport and culture across
both nations.
Today, the Repco Supercars Championship stands as the premier touring
car category in Australasia and one of the most competitive motorsport series
globally. With close racing, diverse circuits from street tracks to legendary
permanent venues, and a commitment to parity that ensures anyone can win on any
given day, we’ve built a championship that’s recognised worldwide for its
entertainment value and sporting integrity. We’re one of the most watched and
attended sports in the region.
Our ambition is to be part of every household across Australia and New
Zealand—delivering unmissable racing, creating new heroes, and bringing people
together through the thrill of motorsport. As we grow our reach and deepen our
connection with fans, we’re ensuring that the next generation experiences the
same passion, drama, and excitement that has defined Supercars for decades.
WORKING AT
SUPERCARS
It’s an exciting time to join Supercars as we build on our legacy and
shape the future of Sport across Australia and New Zealand. Be part of a team
that’s creating unforgettable moments, growing the sport people love, and
bringing the thrill of racing to millions of fans across the region.
Our culture supports high performance and is characterised by our
values:
- Respect
- Teamwork
- Excellence
- Passion
ROLE SUMMARY
The Marketing Manager plays a pivotal role in driving the growth,
visibility, and commercial success of the Supercars brand by leading the
breadth of Supercars Marketing encompassing, brand, campaign and event
marketing. The position is responsible for elevating the Supercars brand,
delivering integrated multi‑channel campaigns, and ensuring exceptional fan
engagement and experience, as well as communications across all events. In
conjunction with the Head of Marketing, through strategic leadership, creative development,
and hands‑on execution, the Marketing Manager strengthens audience reach,
deepens fan connection, and maximises event attendance and broadcast
engagement.
Equally, the role is accountable for leading the end‑to‑end event
marketing function—ensuring that every event is supported by excellence on the
ground. This includes overseeing event content, at‑track communications (such
as big screens, concerts, and fan experiences), and local market promotions, as
well as delivering key government and partner marketing commitments through
comprehensive plans, reporting, and documentation.
With a Marketing Executive reporting in, the Marketing Manager is also
a people leader, mentoring and shaping the execution capability of the team
while fostering collaboration across Events, Partnerships, PR, Digital,
Broadcast, and external agencies. The role carries responsibility for budgets,
stakeholder management, creative quality, and driving continuous improvement to
support the long‑term growth of the sport.
KEY
RESPONSIBILITIES
Brand & Campaign Marketing
- Manage the promotion, integration, and overall
image of the Supercars brand and event campaigns to grow the fanbase and drive
ticket sales
- Lead media buying and the creative development
process with external agencies (in partnership with the Head of Marketing).
- Develop marketing and communications concepts to
broaden awareness and appeal for Supercars.
- Drive attendance, television audience, and
digital engagement outcomes through integrated, insight‑led initiatives.
- Champion campaign integration across Promotions,
PR, Sponsorship, Events, Digital, and Broadcast.
- Support sales and leadership with collateral,
presentations, and research materials.
- Champion the Supercars brand identity, including
ownership of brand guidelines (logo/IP usage and imagery standards) and ensure
adherence across the organisation and with partners.
- Act as a brand point‑of‑contact for external
stakeholders (promoters, teams, broadcast, government) to share assets and
messaging.
At-Track Event Marketing
- Own end‑to‑end event marketing delivery—from pre‑event
campaign execution through the final day onsite—ensuring brand consistency and
high‑impact fan communications.
Content & Channels:
- Oversee at‑track communications including big
screen, concerts, and fan‑engagement messaging.
- Develop event and concert eDM content with the Marketing
Automation Manager.
Local Promotions:
- Develop local‑area promotions, competitions, and
fan activations in each market to promote events and the Supercars brand
- Build relationships in host markets to drive
additional value and exposure.
- Manage operational tasks and logistics pre‑event
and during live events; coordinate team travel as required.
Government & Partner Deliverables:
- Plan and deliver all required marketing
documentation and reporting: Marketing Plans, Post‑Event Reports, Post‑Event
Surveys, Ancillary Activities Plans, marketing contract deliverables, and
related budget management.
Team Leadership & Collaboration:
- Lead the Marketing Executive in delivering event
marketing programs; set goals, mentor, and ensure strong cross‑functional
collaboration with Events, Partnerships, PR, Digital, Broadcast, and IT.
Budget & Performance:
- Manage Marketing cash and contra budgets in
conjunction with Head of Marketing.
- Manage event marketing budgets and track
performance metrics to inform continuous improvement.
Miscellaneous / General (Brand):
- Build strong relationships and maintain regular
communication with internal teams, promoters, sponsors, teams, media partners,
and agencies.
- Undertake project work and other tasks that
contribute to the long‑term growth of the sport.
KEY
RELATIONSHIPS
Internal:
- Marketing &
Communications (incl. Digital & PR)
- Partnerships
- Events
- Broadcast
- Motorsport
Operations
- Accounts/Finance
- IT
External:
- Creative and media
buying agencies
- Media and ticketing
partners
- Broadcast partners
- Teams
- Promoters
- Sponsors
- Relevant
government/tourism bodies for Supercars events.
KEY REQUIREMENTS
Qualifications & Experience
- Degree in
Marketing/Advertising or related field (or equivalent experience).
- 6+ years’ experience
in advertising and media (agency or client‑side);
- Sport/entertainment industry experience highly
regarded.
- Demonstrated
experience managing people and leading cross‑functional initiatives.
Professional Skills
- Strong written and
verbal communication; high standard of project management and administration.
- Budget management
proficiency
- Proficient in
Microsoft Office (Excel, Word, PowerPoint).
Personal Attributes
- Creative and
strategic thinker with exceptional attention to detail and accuracy.
- Relationship‑builder
who stays calm under pressure; highly organised with strong time management.
- Team player who can
motivate and enthuse others.
Additional Role Requirements
- Interstate travel required
- Regular weekend and evening work aligned with
event schedule.
