The Opportunity
We are seeking an experienced Trade Marketing Manager, APAC & EMEA to drive brand presence, partnerships, and commercial growth across key markets. This role leads regional trade marketing strategy and execution, working closely with sales, partners, and consortia to deliver measurable growth, while ensuring strong alignment with global marketing objectives.
This role is ideal for a commercially astute, relationship-driven marketer and knows how to localise global strategy to deliver results on the ground.
Key Responsibilities
The role leads the localisation and delivery of trade campaigns, co‑op marketing initiatives, and B2B marketing assets across agencies, consortia, and wholesale partners, while managing the production and distribution of trade collateral and platform listings.
It plays a key role in training and engaging the travel trade through webinars, product training, events, and in‑market activations, representing Aurora Expeditions at trade shows, roadshows, conferences, and sales missions.
Working closely with sales and customer service teams, the role supports revenue targets through sales enablement tools, partner resources, and performance monitoring across trade channels. The position also builds and manages strategic trade partnerships, oversees regional budgets and co‑op investments, tracks campaign performance and ROI, and provides market insights and recommendations to leadership, ensuring all activity reflects Aurora Expeditions’ values and commitment to responsible travel.
What You’ll Bring
Tertiary qualification in Marketing, Communications, or a related field8+ years’ experience in trade marketing, B2B travel sales, or partnerships across APAC and EMEAStrong knowledge of travel trade networks, agencies, consortia, and wholesalersExperience in adventure travel, expedition cruising, or premium tourism (highly regarded)Hands-on experience with co-op marketing, trade events, incentives, and partner programsFamiliarity with Microsoft Office, Adobe Creative Suite, CMS platforms, and CRM tools (Salesforce Marketing Cloud preferred)Highly organised self-starter with exceptional attention to detail and project management skillsCommercially minded problem solver with a creative, analytical approachOutstanding relationship builder with strong stakeholder management skillsConfident, persuasive communicator with excellent presentation and writing abilityAdaptable and comfortable working across time zones in a fast-paced, evolving environmentA values-led professional with a genuine passion for responsible travel and sustainabilityWhy Join Aurora Expeditions?
Work with a globally respected, purpose-driven travel brandPlay a critical role in shaping regional trade growthCollaborate with passionate, high-performing teams across the worldBe part of a certified B Corp committed to responsible exploration
