Who we are:
Anytime Fitness has taken the Australian franchise sector by storm over the last 18 years and now spans a portfolio of over 600+ gyms and more than 720,000 members nationally, making it the largest gym network in the country. Our purpose is simple yet powerful: to inspire healthier lives. Our passionate team brings this mission to life every day by creating inclusive, welcoming fitness communities where people can thrive.
The Opportunity:
As the network continues to evolve its health and wellness ecosystem, we are seeking a Product Innovation Manager on a 12-month fixed-term contract to lead the development and launch of a new branded supplements program. This role exists to shape a commercially viable, brand-aligned product proposition that strengthens member engagement, supports franchisee growth, and unlocks a new revenue opportunity across the network.
The Role:
The Product Innovation Manager leads the commercial development and launch of a new supplements category, taking the program from concept through to pilot and scale. You will oversee proposition development, go-to-market planning, stakeholder coordination, and commercial delivery while ensuring alignment with brand, compliance, and operational requirements.
Key Responsibilities:
- Lead the development of the supplements proposition, including brand positioning, target market, pricing, and go-to-market strategy
- Own the commercialisation of the pilot range from concept through to launch readiness
- Develop business cases, P&L assumptions, success metrics, and investment recommendations
- Coordinate cross-functional teams including Brand, Operations, Legal, Digital, Risk, and Franchise teams
- Manage relationships with manufacturing and supplier partners to ensure alignment and delivery
- Prepare and present recommendations, updates, and decision papers to leadership stakeholders
- Deliver pilot launch plans, support materials, and rollout readiness across clubs and online channels
- Use pilot insights and performance data to refine the proposition and future operating model
- Ensure all activity aligns with governance, compliance, safety, and brand standards
- Drive continuous improvement across product development and launch processes
Experience and About You:
You are a commercially minded product or brand professional who thrives in fast-paced, innovation-led environments. You bring strong strategic thinking, stakeholder management, and execution capability, with the ability to turn ideas into scalable commercial opportunities. You are proactive, adaptable, and comfortable navigating ambiguity while delivering structured outcomes.
Technical Ability
- Experience in product, innovation, brand, or commercial marketing roles within FMCG, supplements, food, beverage, or related industries
- Strong commercial capability including business cases, product P&L ownership, pricing, and route-to-market strategy
- Demonstrated experience taking products from concept through pilot, launch, and scale
- Experience working with manufacturers, suppliers, or private-label partners
- Understanding of regulatory, compliance, and quality frameworks within consumer product environments
- Strong project coordination and stakeholder management capability across cross-functional teams
Leadership Capability
- Commercially driven with the ability to connect customer needs, brand strategy, and business outcomes
- Strategic thinker with sound judgment and confidence in test-and-learn environments
- Strong communicator who can simplify complex commercial and operational decisions
- Collaborative and influence-driven, able to align stakeholders without direct authority
- Solutions-focused with a proactive mindset and strong attention to detail
- Demonstrates alignment with organisational values: Own It, See It, Feel It, Do It, Together
The Perks:
We live our purpose every day, supporting you to stay active, healthy, and happy in a fun, passionate workplace. Here’s what you’ll enjoy as part of our team:
- Hybrid & flexible working environment with modern offices in Crows Nest
- Birthday leave to celebrate your special day
- Free gym membership & ClassPass credits
- Wellness perks: Two wellness leave days, annual wellness allowance, and a full calendar of wellness activities throughout the year
- Plus so much more……
Why work with us?
At Anytime Fitness, you’ll be part of a movement that inspires healthier lives and creates lasting impact. We’re proud to be a Certified Great Place to Work, with a high-trust, high-performance culture designed to help you thrive, where your career and wellbeing go hand in hand. Here’s what awaits you:
- Shape the future and make a meaningful impact in a growing company that champions health and wellness
- Collaborate and innovate in a supportive environment where your ideas matter and your wellbeing is a priority
- Unlock your potential with competitive rewards and opportunities for growth, learning, and advancement
- Live our purpose every day in a workplace that values your success and helps you stay active, healthy, and inspired.
How to Apply:
- We’d love to hear from you! Please apply with your resume and a short cover letter sharing your experience and what excites you about this role
- At Anytime Fitness Australia, we’re proud to be an equal opportunity employer. We welcome applicants from all backgrounds and are committed to building a diverse, inclusive workplace where everyone feels valued and respected.
- Your application may be subject to pre-employment checks including but not limited to reference checks, a Police Check, a Working with Children Check (WWCC), and verification of your right to work in Australia.
Thank you for considering a career with us. While we’d love to connect with everyone, we’ll be in touch with shortlisted candidates for the next steps
