A Business on the Move
We help everyday Australians build long-term wealth through property.
We provide a true end-to-end service – from tailored finance and location strategy through to acquisitions, contracts, finance, and settlement. Our focus is removing guesswork and giving our clients clarity, structure, and confidence as they build their property portfolios.
We combine deep market relationships with data-driven insight to access high-quality investment opportunities across Australia that most Australians would never access on their own.
We are now in a major growth phase – evolving from a high-performing consultancy into a recognised national brand. A key part of this next chapter is building a podcast-led content ecosystem that becomes a primary driver of brand authority, audience growth, and client acquisition.
This is not a supporting channel. It is a core growth engine.
And this is where you come in…
About the Role
We’re looking for a Senior Podcast & Content Growth Strategist to lead the strategy, production direction, and distribution of our podcast as a flagship business asset.
This role is specifically for someone who understands podcast-led audience building and how long-form content becomes a scalable acquisition channel – not a generalist marketing or social media role.
You will own the podcast end-to-end: from concept, format, and storytelling strategy through to production oversight, distribution, and performance optimisation. Your focus will be turning long-form conversations into a high-performing ecosystem of content that drives awareness, engagement, and inbound interest.
You will sit at the centre of our marketing function, working closely with internal teams and external production partners to ensure every episode delivers commercial impact.
Key Responsibilities
Podcast Strategy & Growth (Core Focus)
- Own the podcast vision, positioning, and audience growth strategy
- Design format, episode structure, guest strategy, and content pillars
- Develop a clear point of view for how the podcast builds authority and attracts clients
- Direct production teams to ensure high-quality, consistent output aligned to brand and growth goals
- Turn podcast episodes into a structured multi-channel content engine (social, email, organic)
- Create high-performing clips, hooks, and narrative cuts designed for reach and engagement
Growth & Performance Focus
- Work with marketing teams to align podcast content with lead generation and funnel strategy
- Track and analyse podcast performance across engagement, reach, and conversion indicators
- Brief and manage external production partners and contractors
- Work closely with internal marketing and copy teams to align messaging and campaigns
- Ensure all podcast content supports broader brand and acquisition strategy
What You’ll Bring
- Senior-level experience in podcast strategy, podcast production, or long-form content growth
- Proven track record of launching or scaling a podcast or equivalent long-form content channel
- Deep understanding of how podcasts build audiences, authority, and commercial outcomes
- Strong editorial judgement – knows what makes people listen, share, and return
- Experience working with production teams, editors, and creative contractors
- Ability to translate long-form content into high-performing short-form assets
- Strong understanding of audience growth, retention, and content-led acquisition
- Highly organised, proactive, and comfortable owning end-to-end responsibility
- Bonus: experience in property, finance, or high-trust B2C industries
Why You’ll Love It Here
- Around 75% of our executive team is female-led, with a 50/50 gender-balanced leadership team reflecting our commitment to modern leadership and representation
- We are certified as a Great Place to Work!
- Flexible and hybrid working to support high performance and life balance
- Employee Assistance Program (EAP) supporting wellbeing and mental health
- Direct access to experienced property and financial experts shaping wealth creation in Australia
- Strong investment in leadership development, training, and career growth pathways
- Monthly social and wellbeing initiatives, team activities, and company events
- A highly engaged, ambitious, and collaborative culture where content is treated as a core growth driver
If you’re excited by the opportunity to build a podcast that doesn’t just tell stories – but drives real business growth and audience scale, we’d love to hear from you.
For more information about this role, please contact Lucy Whale, Employee Experience Manager at lucy.whale@alliancecorp.com.au
