A Business on the Move
AllianceCorp is a family-run, full-service property investment consultancy helping everyday Australians build long-term wealth through property.
We provide a true end-to-end service, from tailored finance and location strategy through to acquisitions, contracts, finance, and settlement. Our focus is removing guesswork and giving our clients clarity, structure, and confidence as they build their property portfolios.
Backed by 17+ years of operation and 300+ years of combined experience, we combine deep market relationships with data-driven insight to access high-quality investment opportunities across Australia that most Australians would never access on their own.
We are now in a major growth phase, evolving from a high-performing consultancy into a recognised national brand. As part of this next chapter, we are building out our organic presence, elevating our brand, and creating a powerful content engine that drives awareness, engagement, and acquisition at scale.
That’s where you come in.
About the Role
We’re looking for a Senior Content Strategist (Podcast & Organic Content) to own and scale our podcast as a core growth channel for the business.
You will sit at the centre of our marketing function, working with agency partners and internal teams to turn long-form content into a high-performing ecosystem across organic, social, email, and paid channels.
This is a build-and-scale role. You will own the podcast from concept through to execution, distribution, and performance, with a focus on turning content into a measurable driver of brand growth and acquisition.
Key Responsibilities
Podcast Strategy & Execution (Primary Focus)
- Own the podcast vision, positioning, and growth strategy
- Define format, episode structure, hooks, and content direction
- Build and execute the launch and scale plan, including workflows and cadence
- Direct content shoots with contractors to ensure high-quality output
- Create a repeatable system for ongoing podcast production and growth
Content Distribution & Organic Growth
- Repurpose podcast content into social, organic, and email assets
- Develop high-performing clips, hooks, and engagement strategies
- Ensure consistent and strategic content output across platforms
- Maximise reach, retention, and performance of all content assets
Collaboration & Marketing Integration
- Work closely with agency partners to brief and execute content production
- Partner with internal marketing and copywriting teams on eDM campaigns
- Align podcast content with paid marketing to improve funnel performance
Reporting & Optimisation
- Track podcast and content performance across engagement and acquisition metrics
- Analyse content impact across organic, email, and paid channels
- Continuously optimise based on data, trends, and performance insights
- Build a scalable, performance-led content engine
What You’ll Bring
- Senior-level experience in content strategy, podcasting, or long-form media
- Proven success launching and growing podcasts or content channels
- Strong skills in storytelling, content strategy, and performance marketing
- Experience directing shoots and working with production teams, agencies, and contractors
- Ability to turn long-form content into high-performing short-form and marketing assets
- Strong communication skills and ability to collaborate across teams
- Highly organised, accountable, and detail-oriented approach
- A proactive mindset with ambition to grow into leadership
- Bonus: experience in B2C finance, property, or investment content
Why You’ll Love It Here
- Around 75% of our executive team is female-led, and our leadership team is a balanced 50, 50 gender split, reflecting our commitment to diversity, representation, and modern leadership
- We offer flexible and hybrid working, supporting people to do their best work while maintaining balance in life
- We provide an Employee Assistance Program (EAP) to support wellbeing and mental health when it’s needed most
- You’ll have direct access to experienced property and financial experts, giving you insight into wealth creation and your own financial growth
- We invest heavily in leadership development, training, and career growth pathways
- We run a monthly social calendar, including wellbeing initiatives, team bonding activities, and social events throughout the year
- You’ll join a highly engaged, energetic, and collaborative culture where people care deeply about the work, the clients, and each other
If you’re excited by the opportunity to build and scale a high-impact content engine that drives real business growth, we’d love to hear from you.
For more information about this role, please contact Lucy Whale, Employee Experience Manager at lucy.whale@alliancecorp.com.au
