Turn fan moments into experiences that excite, engage, and leave a lasting impact.
This is a role for a marketer who’s curious about segmentation and storytelling. Someone who understands that every click, every email and every match day offer plays a part in a bigger journey, turning fans into lifelong members.
We’re building towards an ambitious member target and a new home, and this role is central to achieving it.
Where and how you can work
This is a hands-on, in-market marketing role. You’ll work closely with Insights, Membership, Commercial and Digital to shape campaigns that drive real outcomes.
You’ll be part of the engine room behind AFL and AFLW seasonal campaigns, coordinating media partners (paid and contra), managing digital advertising, refining customer journeys and executing acquisition strategies that deliver measurable growth.
Match days are part of it. So are tight deadlines and big moments. You’ll need to be comfortable balancing creativity with performance, brand with ROI, and long-term growth with weekly KPIs.
We’re currently based in West Lakes and soon moving to a brand-new facility in Thebarton, opening up even more opportunity to connect fans, partners and members in new ways.
About the team
You’ll sit within the Marketing team and report to the Head of Marketing, working alongside specialists in digital, insights, content and membership.
This is a collaborative group that believes audience growth underpins everything, partnerships, ticketing, retail and long-term Club sustainability. The team moves quickly, works alongside multiple teams and values clear thinking, strong execution and accountability.
About the role
The Marketing Coordinator plays a key role in helping the Adelaide Football Club grow, understand and convert its audience.
This role is responsible for executing engagement and conversion strategies that grow membership and fan engagement across paid, earned and owned channels.
You’ll support seasonal campaign planning across AFL and AFLW, execute digital advertising, coordinate media activity, manage campaign assets (copy, graphics, approvals, photoshoots) and report on performance with clarity and insight.
You’ll work closely with our Insights team to refine customer journeys and develop targeted, segment-led marketing activity that converts prospects into members.
This is a role for someone who enjoys both the detail and the big picture.
What you’d be doing in this role today…
- Executing engagement and conversion strategies to grow membership
- Managing and reporting on paid digital campaigns across key channels
- Supporting AFL and AFLW seasonal campaign planning and delivery
- Coordinating media partners, scheduling, assets and reporting
- Working with Insights to improve segmentation and customer journeys
- Supporting match day attendance and ticketing KPIs through targeted campaigns
- Preparing campaign assets including copy, creative briefs and approvals
- Leveraging earned opportunities including PR and influencer activity
- Reporting on performance with clear, actionable insights
You’d be a great fit if you…
- Know how segmentation and insights improve performance
- Have strong attention to detail and thrive under deadlines
- Can balance brand integrity with commercial return
- Are confident working across paid, earned and owned channels
- Can align stakeholders through clear communication and reporting
- Understand how audience growth drives revenue across membership, ticketing and partnerships
- Enjoy the energy of sport and match day environments
What’s in it for you?
Working at the Adelaide Football Club means being part of something bigger than a job. Your work will be seen, felt and experienced by fans, partners and the broader community. We expect a lot, but we also offer the opportunity to do career defining work in a high profile, purpose driven environment.
What’s on offer
- Additional ‘Crows’ leave days each year to help you recharge
- Free access to our gym, pool, and yoga classes to support your wellbeing
- Flexible working hours to help you balance work and life
- Ongoing professional development to build your skills and grow your career
- Membership perks include tickets to AFL, AFLW, and SANFL games
- Exclusive discounts through our sponsors and partners
About us
Founded in 1990, the Adelaide Football Club has quickly become a cornerstone of South Australian football, combining a proud legacy with bold, forward-looking initiatives. At the heart of our Club is our people. We are a people-first organisation, and our success starts with who we engage. Our teams are supported with clearly defined roles, growth opportunities, and
the resources to make a meaningful impact.
We are deeply committed to our community, building authentic, lasting partnerships and creating experiences that extend beyond the football field. Joining the Adelaide Football Club means contributing to a bold, ambitious, and passionate organisation that is making a lasting
difference in football and across South Australia.
How to apply
Please submit your CV and a short cover letter outlining why this role, and why now by Monday, 23 March.
Other things to know
We make hiring decisions based on experience, skills and potential, as well as alignment with our values. If this role excites you but you don’t tick every box, we still encourage you to apply. Diverse backgrounds and perspectives make us stronger and we warmly welcome applications from people of all backgrounds and communities.
The Club is committed to safeguarding children and young people in our care and creating a safe, supportive environment for all. Everyone who represents the Adelaide Football Club, regardless of role or level of responsibility, shares in this commitment. As part of this process, the successful candidate will be required to complete pre-employment checks, including a Working with Children Check.
