We are in the unique position of seeking a Brand Manager to join the ABI Interiors Marketing team on a fulltime fixed term contract. You will be responsible for leading the development and execution of the company’s brand strategy to build brand awareness, trust, and long-term equity. You will drive integrated, commercially focused brand campaigns across multiple channels, ensuring consistent brand expression at every touchpoint. Working closely with cross-functional teams, you will translate strategy into impactful brand initiatives, measure effectiveness through data and insights, and lead a high-performing team that supports both business outcomes and brand growth.
What you will be doing:
- Promote and embed the company’s mission, vision, and values within the team. Foster an inclusive, supportive, and positive work culture.
- Lead the development and execution of the company’s brand strategy to build brand awareness, trust, and long-term brand equity across core audiences.
- Translate brand strategy into integrated, commercially driven campaigns that support business objectives and drive sales.
- Ensure consistent application of brand positioning, messaging, tone, and visual identity across all communication touchpoints.
- Lead the ideation, planning, and delivery of brand-led campaigns including advertising, promotions, PR, events, and selected trade activations.
- Oversee the briefing, development, and execution of brand assets in collaboration with Creative, Digital, Product Marketing, and Sales teams.
- Develop and maintain customer personas to inform brand strategy, messaging, and campaign planning.
- Manage and allocate the brand marketing budget to maximise return on investment and achieve business goals.
- Define success metrics for brand activity in collaboration with internal channel owners and stakeholders.
- Measure, analyse, and report on the effectiveness of brand campaigns and initiatives using data-driven insights.
- Lead consumer, market, and competitor research to inform brand strategy and identify growth opportunities.
- Liaise with internal stakeholders across marketing, sales, product, and leadership to ensure brand alignment and effective execution.
- Support the execution of brand initiatives across local and select international markets, ensuring relevance and consistency.
- Lead, coach, and mentor direct reports to support high performance, capability development, and accountability.
- Collaborate with wider business stakeholders to support CSR initiatives and reflect these authentically within brand communications.
- Partner with relevant stakeholders to support employer brand initiatives and reflect these within brand marketing efforts.
About you:
- Strong leadership experience in a similar role within a creative, marketing, or agency environment.
- Demonstrated ability to balance conceptual creativity with operational and business acumen.
- Tertiary qualifications in Marketing, Communications, or a related field.
- Strong project management and senior stakeholder management abilities.
- Proven experience managing and mentoring creative team members across multiple disciplines.
- Strong ability to balance creative vision with commercial objectives.
What we can offer you:
- Work-life balance
- A brand-new HQ with an onsite gym and Pilates studio.
- Daily breakfast when working onsite.
- 1 free barista-made coffee from the beautiful Café Junie when working on-site, located at HQ.
- An office full of natural light.
- Opportunity to connect with your team and the wider ABI team through social events, team-building activities, and a collaborative working environment.
If this sounds like your ideal role, we’d love to hear from you! Please apply with your resume and a cover letter.
About ABI Interiors:
ABI Interiors is an Australian family business that was established in 2016 after recognising a gap in the market for high-quality, coloured architectural hardware.
Today, we pride ourselves on supplying a comprehensive range of interior fixtures and fittings that are of an exemplary standard. Our in-house Research and Development team uses cutting-edge technology to actualise simplicity, longevity, and durability as the foundation for our designs.
But our promise of quality extends beyond our product offering. We adopt a holistic approach, meaning we strive to uphold excellence across every touchpoint of the ABI Interiors experience. Guided by quality, trust, innovation, passion, and responsibility, our team all share the same belief and commitment that we can enrich lives by enriching spaces.
