About Us
We’re a mobile-first marketing agency that exists to help our clients’ apps perform at their very best. We combine a unique, data-driven approach with deep expertise to deliver game-changing mobile marketing strategies for globally recognised brands (Macy’s, O2, Tide) and influential start-ups.
Three things you should know about us:
- Thanks to our proprietary technology and analytical models we can translate data into business value, faster. But we’re not limited by it.
- We draw our teams from the best mobile talent and from a variety of backgrounds, meaning we see the bigger picture.
- We’re a consultancy in expertise with an agency focus on delivery. And we work as an extension or an embedded part of our client’s teams. It’s one of the reasons 95% of our clients have stayed with us.
Your Role
Location: Central London
Work model: Hybrid – 2 days a week in office
Reporting to: Senior Acquisition Consultant
We are seeking a dynamic and enthusiastic individual to join our team as an App Store Optimisation (ASO) Consultant. This entry-level position is ideal for recent graduates majoring in digital marketing or a related field, who are eager to kickstart their career in the world of mobile app marketing.
Responsibilities :
- Conduct in-depth app research and competitor analysis to enhance app visibility on multiple app stores
- Analyse and optimise app metadata, including titles, descriptions, and keywords, to maximise organic search & browse downloads and improve conversion rates
- Monitor and analyse app store performance metrics, including downloads, conversion rates, and user ratings, as well as providing regular reports and insights to clients on ASO performance
- Collaborate with cross-functional teams to implement ASO strategies aligned with overall marketing goals
- Monitor and report on key performance indicators (KPIs) to assess the effectiveness of ASO efforts
- Stay abreast of industry trends, algorithm changes, and emerging best practices in ASO
- Assist in A/B testing and analyse results to refine ASO strategies continually
Requirements :
- Bachelor’s degree in digital marketing, communications, business, or a related field.
- Strong analytical skills with an eye for detail
- Excellent written and verbal communication skills
- Familiarity with mobile app ecosystems and app store guidelines
- Ability to thrive in a collaborative and fast-paced environment
- Basic understanding of SEO principles and their application to app stores desirable
- Client facing or consultancy experience desirable
- Knowledge of ASO tools and analytics platforms desirable
- Experience with A/B testing methodologies desirable
ConsultMyApp (CMA) is an equal opportunities employer. As an equal opportunities employer, CMA is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join CMA.
