Group Marketing Manager – 4K Automotive Group
Are you an experienced automotive marketing leader ready to take ownership of a multi-brand dealership group marketing function?
4K Automotive Group has been delivering exceptional customer experiences for over 75 years and is recognised as one of Sydney’s trusted family-owned automotive groups. Representing leading brands including Toyota, Volkswagen, BMW, Hyundai, and Kia, we continue to grow through strong leadership, innovation, and a customer-first approach.
We are now seeking a high-performing Group Marketing Manager to lead marketing strategy, digital performance, lead generation, and customer experience initiatives across the group.
Based primarily at our Gregory Hills head office, this senior leadership role will work closely with dealership leadership teams, OEM partners, and external agencies to drive measurable commercial outcomes across all locations.
About the Role
This is a hands-on strategic role suited to someone who understands the fast-paced automotive retail environment and knows how to drive enquiry, conversion, and customer retention across multiple brands and dealerships.
Key responsibilities include:
- Leading and executing the group-wide marketing strategy across all dealerships and brands
- Driving digital marketing performance across websites, SEO, SEM, paid social, CRM, and lead nurturing campaigns
- Managing and optimising lead generation performance to maximise sales opportunities and conversion outcomes
- Analysing customer feedback, NPS, and customer journey insights to improve customer satisfaction and retention
- Partnering closely with Dealer Principals, General Managers, and Sales teams to align marketing initiatives with dealership objectives
- Managing OEM marketing relationships and ensuring compliance with brand standards and co-op requirements
- Leading and developing a multi-site marketing team while fostering a high-performance culture
- Monitoring campaign performance, reporting on ROI, and driving continuous improvement initiatives across the group
About You
To succeed in this role, you will bring:
- Proven experience in a senior automotive marketing role within a dealership group or automotive retail environment
- Strong understanding of automotive lead generation, digital marketing, CRM platforms, and customer lifecycle marketing
- Experience working with OEM marketing programs, standards, and reporting requirements
- A commercial mindset with a strong focus on performance, ROI, and data-driven decision making
- Demonstrated ability to lead teams across multiple locations and brands
- Excellent stakeholder engagement and communication skills, with the ability to influence across all levels of the business
- Relevant qualifications in Marketing, Business, or related discipline (preferred)
Why Join 4K Automotive Group?
4K Automotive provides opportunities for all team members to have a long and rewarding career. Benefits include:
- Exclusive staff discounts across multiple automotive brands.
- Reward and recognition programs – celebrating milestones, service awards, and birthdays.
- Staff referral bonuses and team perks
- Ongoing career development through internal training and manufacturer-accredited programs
- Paid Parental Leave
- Employee Assistance Program (EAP)
Discover more about 4K Automotive – explore our Careers Hub: https://www.4kgroup.com.au/careers-hub
Important information
- Only shortlisted applicants will be contacted.
- Applicants must reside in Australia and hold full working rights.
Ready to join our team? Apply today and start your rewarding career with 4K Automotive.
