Sales Executive – Ecommerce
Reporting to: DTC Sales Manager
About Your Reformer
At Your Reformer, we don’t just sell products – we help people move better. Our
ecommerce sales team plays a vital role in guiding customers toward the right
reformer, accessory, or solution through expert advice and genuine connection.
Role Purpose
The Sales Executive – Ecommerce works directly within the ecommerce channel to drive
sales through customer communication, product education, and campaign support.
This role turns questions into confident purchases and builds long-term relationships within the Pilates community.
This role is a full-time, Monday to Friday position based in a hybrid arrangement out of our Mornington HQ to run showroom appointments and work with the wider team! Standard working hours are 9:00am – 5:00pm on Mondays, Thursdays, and Fridays, with Tuesday and Wednesday shifts operating from 1:00pm – 9:00pm as work-from-home days.
Key Responsibilities
- Lead revenue generation across ecommerce by proactively engaging customers via live chat, email, and social platforms, driving both product and Pilates education sales through consultative, high-touch interactions.
- Serve as a trusted product and education specialist, delivering expert guidance on reformers, accessories, and programming to elevate customer outcomes and reinforce the brand’s authority in Pilates education.
- Act as a key contributor to ecommerce growth initiatives, supporting and optimising campaign performance, new product launches, and education promotions through customer-led insights and proactive selling strategies.
- Consistently convert high-intent enquiries into premium purchases, balancing strong commercial outcomes with an elevated, personalised brand experience that builds long-term customer loyalty.
- Translate customer conversations into strategic insight, identifying trends, objections, and opportunities to inform improvements across ecommerce, product development, and Pilates education offerings.
- Collaborate cross-functionally with marketing, education, and product teams to refine messaging, improve conversion pathways, and strengthen the integration of equipment and education within the customer journey.
Skills & Experience
- Experience in sales, ecommerce, or customer-facing retail roles
- Strong interest in Pilates, movement, or wellness (industry experience highly regarded)
- Confident communicator who enjoys education-led selling
- Results-driven with a customer-first mindset
- Comfortable working across multiple digital platforms
If you’re passionate about wellness, love connecting with customers, and thrive in a fast-paced ecommerce environment, we’d love to hear from you. Join us in helping people move better through expert guidance, education, and exceptional customer experiences. Apply via the link or send your resume and cover letter to careers@yourreformer.com.au.
