Own the Performance Function. Drive Real Revenue.
If you’re a hands-on performance marketer who’s tired of just “managing accounts” and wants full ownership of strategy, execution, and results, this is your role. This position is based five days a week in our Sydney CBD office reporting to The Head Of Marketing.
At The Dental Group, you’ll take complete control of paid media and CRM across three established, high-volume brands, with real budgets, real data, and real impact on revenue.
About Us
We operate three leading dental brands across Sydney:
- Dental 99: High-volume, accessible general dentistry
- Sydney Implant Institute: Specialist implants & full-arch treatments
- Dental Lounge: Premium cosmetic dentistry
We serve thousands of patients annually and operate in a fast-paced, performance-driven environment where marketing directly drives growth.
Why This Role Stands Out
- This is a newly created, fully in-house role reporting in to The Head of Marketing.
- There is no agency managing our campaigns, you will build them, run them, optimise them, and own the results. If you are energised by that level of ownership and accountability, this role is for you.
- AI-first team, we actively use AI to improve speed and performance
What You’ll Own
Paid Media (Google & Meta)
- Build, launch and optimise campaigns across Search, Display, PMax & Meta
- Own budgets, bidding strategies, targeting and performance
- Write and test ad copy that converts
- Continuously optimise for CPL, ROAS and conversion quality
- Stay ahead of platform and algorithm changes
Tracking & Analytics
- Own GA4, GTM, Meta Pixel and conversion tracking
- Set up, troubleshoot and optimise tracking across all brands
- Turn data into clear, actionable insights
CRM & Lifecycle Marketing (HubSpot)
- Own HubSpot across all brands
- Build landing pages, email campaigns and automated workflows
- Drive lead nurture, reactivation and database growth
- Manage segmentation, pipelines and reporting
Projects
- Support The Head of Marketing in working on three website rebuilds end-to-end + a new app build.
- Work on wordpress to implement optimisation
SEO & Content Oversight
- Review blog content for quality, compliance and performance alignment
- Ensure strong SEO, CRO and tracking foundations
What you must have:
- 4+ years in hands-on performance marketing (agency experience highly regarded)
- Proven experience building and scaling Google Ads & Meta campaigns from scratch
- Strong experience with GTM, GA4, and end-to-end tracking implementation
- Experience using HubSpot (or similar CRM platforms)
- Excellent ad copywriting skills
- Strong analytical mindset, you know how to turn data into decisions
- Experience using AI tools in your workflow
- Ability to manage multiple brands and priorities independently
Nice to have:
- WordPress / Elementor experience
- HubSpot certifications
- Healthcare or regulated industry experience
- Familiarity with AHPRA guidelines
Please don’t apply if:
- You need agencies to assist in running paid ads
- You don’t know how to implement paid advertising tracking
- You don’t have experience using Hubspot
- You don’t have agency experience
What You’ll Get
- Discounted dental treatments
- Prime Sydney CBD location
- Real budgets and real performance accountability
- Collaborative, high-performing team
- End-to-end involvement in major digital projects
Salary:
90,000 – 115k Plus Super
Apply Now
If you’ve managed campaigns hands-on and want to own a performance function end-to-end, we’d love to hear from you. Applications close on 2 April.
Apply with your CV and a short note outlining:
- Campaigns you’ve personally managed
- Budgets handled
- Results achieved (CPL, ROAS, conversions)
