Remote | Philippines | Full-time
Supporting SRG Hospitality (Australia)
SRG Hospitality is one of Australia’s fastest-growing multi-venue hospitality groups, operating a portfolio of premium dining, event and lifestyle venues across Sydney.
As SRG continues to scale, we are building a centralised CRM and data capability to support guest retention, loyalty, and repeat visitation across multiple venues. We are now seeking a CRM & Automation Specialist based in the Philippines to play a critical execution role within our central support team.
This is a hands-on, systems-focused role for someone who enjoys turning complex data and platforms into clean, automated, revenue-supporting workflows.
The Opportunity
It is about execution excellence, data integrity, and lifecycle automation.
You will work closely with SRG’s Australian-based leadership, marketing and operations teams to:
- Maintain and optimise guest CRM systems
- Build and manage automated guest journeys
- Ensure data accuracy, hygiene and reporting integrity
- Support loyalty, reactivation and retention initiatives across multiple venues
Key Responsibilities
CRM & Systems Execution
- Maintain and manage CRM platforms used across SRG venues (including hospitality-specific systems).
- Build, test and monitor automated guest journeys (birthdays, post-visit, lapsed guest reactivation, loyalty triggers).
- Ensure consistent data flow between reservations, events, website and CRM platforms.
Data Integrity & Hygiene
- Own database hygiene processes including deduplication, formatting, validation and ongoing maintenance.
- Apply structured data-cleaning workflows to protect database value and accuracy.
- Ensure compliance with data privacy and consent requirements.
Analytics & Reporting
- Support GA4 setup, configuration and data mapping.
- Assist with funnel tracking, segmentation and performance reporting.
- Produce clear, reliable reports linking guest behaviour to bookings and revenue outcomes.
Quality Assurance & Testing
- QA all automations, tags, triggers and workflows before launch.
- Monitor live systems to identify errors, gaps or performance issues.
- Proactively flag risks, inconsistencies or improvement opportunities.
Cross-Team Support
- Work collaboratively with marketing, operations and leadership teams.
- Provide reliable execution support so Australian teams can focus on strategy and growth.
What We’re Looking For
Essential
- 2+ years experience in CRM, automation, data or systems-focused roles.
- Strong understanding of CRM platforms, workflows and lifecycle automation.
- Experience working with analytics tools such as GA4.
- High attention to detail and strong QA mindset.
- Comfortable working with offshore / international stakeholders.
- Clear written and verbal English communication skills.
- Ability to work independently, manage priorities and meet deadlines.
Highly Regarded
- Experience with hospitality or multi-location businesses.
- Familiarity with reservation, events or loyalty platforms.
- SQL, segmentation logic or advanced data handling skills.
- Experience working in execution-heavy analyst or automation roles.
Why Join SRG Hospitality?
- Work with a premium Australian hospitality group with strong growth plans.
- Stable, long-term role (not freelance or task-based).
- Exposure to sophisticated CRM, data and retention systems.
- Clear expectations, structured workflows and strong leadership support.
- Opportunity to grow into senior CRM, automation or data roles as SRG scales.
Salary & Employment
- Competitive Philippines-based salary, aligned to CRM / Automation Analyst benchmarks.
- Long-term opportunity with performance-based growth.
If you are a systems-driven CRM specialist who enjoys building clean, reliable, automated solutions that directly support business performance, we would love to hear from you.
