Marketing Specialist

Who we are

Syfe is APAC’s leading digital wealth platform, empowering people to build their wealth for a better future. Managing well over US $10 billion in assets and built on the pillars of access, advice and affordability, the platform caters to the different wealth needs of individuals with diversified portfolios, cash management solutions and brokerage. Syfe has operations in Singapore, Hong Kong and Australia, and is approaching half a million users.

What you’ll do

• Community Management: Be the voice of Selfwealth within our active investor communities, fostering discussion and ensuring our brand remains a trusted authority in the market.

• Performance Tracking: Monitor campaign performance using tools like Google Analytics and our CRM, providing regular reports on what’s working and where we can improve.

• Content ownership: Coordinating content across our blog, social media (LinkedIn, X, Instagram), and newsletters.

• CRM & Lifecycle Marketing: Execute automated email and push notification journeys that guide users from signing up to their first trade and beyond.

• Campaign Coordination: Support the end-to-end delivery of integrated brand and growth campaigns, working closely with the Growth team to provide creative assets and copy.

• Compliance Alignment: Ensure all marketing output is high-quality and meets Australian financial services advertising standards (ASIC).

• Market Monitoring: Keep a pulse on the Australian fintech landscape, identifying trends and competitor moves that we can leverage for our own growth.

• Event Support: Assist in the planning and execution of retail and business events that build credibility and excitement for the Selfwealth brand.

What you’ll bring

Must-haves: 

• 3+ years of multi-channel marketing experience: Proven track record in executing end-to-end campaigns across social (LinkedIn, X, Instagram), in-app and CRM channels.

• CRM and Lifecycle expertise: Hands-on experience building automated customer journeys (email and push notifications) to drive conversion and long-term user retention.

• Event Coordination: Previous experience assisting in the planning and execution of retail or business events to build brand credibility.

• Analytical mindset: Proficiency in Google Analytics and CRM reporting to monitor performance, identify trends, and provide actionable optimization insights.

Nice-to-haves: 

• Fintech or Brokerage background: Prior experience in the Australian fintech landscape or an existing passion for investing and the stock market. 

• Regulatory literacy (ASIC/AFSL): Deep understanding of Australian financial services advertising standards to ensure all content remains compliant and high-quality.

How we work

At Syfe, we live by the 3Hs:

• Humility: We don’t have all the answers, so we seek feedback, embrace challenges and encourage diverse perspectives to continuously improve and grow together.

• Hunger: We set high standards for ourselves, looking to learn, grow and multiply our impact, while appreciating every opportunity and success along the way.

• Hustle: We drive results collaboratively with passion and perseverance, pushing the limits of innovation to ensure the best outcomes and solutions for our customers.

What you’ll get:

• Join a growing start-up shaping the Australian investment landscape.

• Hybrid working arrangement

• Learning budget to support your professional growth

• An office location in Melbourne CBD, with a fully stocked pantry

• Premium Selfwealth trading account & 20 free trades per quarter

If you’re excited about this role, we’d love to hear from you.