Marketing Manager – Remote

Summary:

As a Marketing Manager in the vibrant Travel & Tourism industry, you will play a pivotal role in shaping our brand’s presence in the Australian market. Based in Sydney, you will lead innovative marketing strategies that enhance customer engagement and drive business growth. Your expertise will be crucial in navigating the dynamic landscape of travel, ensuring our offerings resonate with diverse audiences while aligning with our organisational goals.

Responsibilities:

• Develop and implement comprehensive marketing strategies to promote our travel services and enhance brand visibility.
• Conduct market research to identify trends, customer preferences, and competitive landscape.
• Manage and optimise digital marketing campaigns across various platforms, including social media, email, and search engines.
• Collaborate with cross-functional teams to create engaging content and promotional materials.
• Monitor and analyse campaign performance metrics, providing insights and recommendations for improvement.
• Oversee the marketing budget, ensuring effective allocation of resources to maximise ROI.
• Build and maintain relationships with key stakeholders, including travel partners and media outlets.
• Lead and mentor a team of marketing professionals, fostering a culture of creativity and collaboration.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in marketing, preferably within the travel and tourism sector.
• Proven track record of developing successful marketing campaigns and strategies.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills, with a knack for building relationships.
• Proficiency in digital marketing tools and platforms, including Google Analytics, SEO, and social media advertising.
• Creative mindset with a passion for travel and tourism.