SEO & GEO Copywriter
Hi, we’re Jaywing.
We’re a talented bunch of creatives and developers, designers, content makers, strategists and technologists — our difference is our strength.
A unique blend of specialists that collaborate as one, constantly introducing new perspectives to the problems we solve.
- We strive to deliver highly effective, intelligent work.
- We scrutinise insight, to find proof.
- To create the best conditions for success.
- To take risks that aren’t risky at all.
- To leave nothing to chance.
And we’re on the hunt for an SEO & GEO Copywriter to join our buzzing team.
About the role
We’re looking for a senior copywriter with strong experience in both traditional SEO and the fast-evolving world of generative search.
This role is ideal for someone who combines sharp editorial instincts with commercial thinking and search expertise. You’ll create performance-driven content across a diverse client portfolio, while helping shape how brands show up across both search engines and AI-powered discovery platforms.
Working closely with our SEO team and other writers, you’ll develop content that is strategic, insightful and on-brand — from long-form editorial and landing pages through to product copy, email campaigns and lead generation assets.
Day to day you’ll:
Write high-quality SEO and GEO-optimised content across a range of formats, including editorial, landing pages, website copy, email campaigns and lead generation assets
Develop strategic content briefs informed by keyword research, search intent, competitor analysis and emerging generative search opportunities
Work closely with SEO specialists and internal teams to identify opportunities to grow organic visibility across traditional search engines and AI-powered platforms
Optimise content for discoverability across platforms such as ChatGPT, Gemini and AI Overviews using clear structure, entity optimisation and strong content architecture
Review and refine AI-assisted content outputs, checking facts and strengthening quality, accuracy and credibility
Analyse content performance using SEO and analytics tools to improve rankings, traffic and engagement
Maintain high editorial standards across all outputs, including auditing and editing existing content for accuracy, performance and brand consistency
Develop tone of voice and messaging guidelines where needed
Help improve content workflows, templates and ways of working to deliver greater efficiency and value
Experiment with new formats, AI-assisted workflows and emerging SEO/GEO tactics to keep clients ahead of changes in search behaviour
Provide editorial guidance and feedback to junior writers and freelancers where required
We’re looking for someone who:
Has 5+ years’ experience in copywriting, content marketing or a similar role
Has strong experience creating SEO-led content and a solid grasp of on-page optimisation, keyword research and search intent
Understands the emerging GEO/search landscape and how content can perform across AI-powered platforms
Is a versatile writer who can move confidently across different formats, audiences and industries
Can balance creativity with commercial thinking and performance outcomes
Is comfortable working with AI-assisted workflows, while applying strong editorial judgement and critical thinking
Has excellent research skills and can quickly get to grips with client brands, audiences and sectors
Is highly organised, proactive and able to manage multiple briefs and deadlines
Enjoys collaborating with cross-functional teams across SEO, PPC, CRO, Data and Studio
Communicates clearly and brings a high level of care to detail, quality and brand consistency
In return we’ll give you:
A commitment to develop you and your career aspirations
A no-blame culture that encourages growth and experimentation
A focus on diversity, inclusion, sustainability, and mental health & wellbeing
A stunning office environment and a hybrid working model
A genuinely collaborative team with deep expertise across strategy, creative and performance
Team socials, great people, and the kind of culture that makes work feel energising
Enviable benefits including:
So, if you’re a sharp, curious and commercially minded writer who understands both the foundations of SEO and where search is heading next, Jaywing would love to hear from you.
At Jaywing, we’re committed to building an inclusive and diverse culture. If you’re doubting whether to apply because you don’t meet every single requirement, we encourage you to still do so — there may be other opportunities where you’re the perfect fit. Please let us know if any adjustments need to be made throughout the interview process, and we’ll do our best to accommodate.
