Outreach Coordinator

About JMC Academy

Founded in 1982, JMC Academy is Australia’s premier institution in Creative Industries education, offering a diverse range of Degrees and Diplomas in Music, Songwriting, Audio Engineering, Film and Television Production, Acting, Entertainment Business Management, Visual Communication (Design), Animation, Game Design, and Music Production.

With a 40-year legacy, JMC Academy provides cutting-edge and technologically advanced programs that meet the global demands of the creative industries. JMC operates from 3 large footprint campuses across the east coast of Australia (VIC, NSW & QLD), teaches ~2,500 students per annum and is positioned as one of the largest private higher education providers in Australia.

With advanced-design campuses, ongoing technology upgrades, a dedicated team of academics and industry professionals, and a network of international master class lecturers, JMC Academy is committed to ensuring our graduates make their own indelible mark on industry.

Our Vision

To be the global leader in creative education, chosen by creatives, trusted by industry.

Our Values

Creative Innovators – An opportunity to dream, bring our creative genius to life, making meaningful contribution and delivering innovation to the world stage

Curious & Resilient Explorers – In a world of uncertainly, we are a team of curious minds, who embrace the uncertain, creating a life of learning, exploration and inspiration. At JMC we grow our voice to be confident, and unstoppable. We aren’t afraid to fall, as we know we will rise

Inclusive Community of Connectors – We create meaningful pathways, only possible through our connections and impact

Empathetic & Compassionate Leaders – We care about every individual who walks through our doors, with kindness in our hearts and purpose in our minds

Honest, Accountable & of Uncompromising Quality – Our honesty, integrity and quality will not be compromised, as we strive to achieve our best. We are determined to reach our goals, as we hold ourselves and each other accountable

Role Summary

The Outreach Coordinator (Sydney) plays a key role in promoting and advocating for JMC Academy to prospective students, parents, career advisors, teachers and partner organisations. The primary objective is to drive sustainable lead generation and referrals through tactical business and relationship development with external influencers, including industry partners, schools, international agents and referral networks. This includes identifying, nurturing and managing relationships that strengthen JMC Academy’s presence and reputation, while ensuring JMC Academy is represented effectively across targeted external and internal initiatives for prospective students.

Additionally, the role involves overseeing the campus-specific Student Ambassador Program to support recruitment outcomes, coordinating high-impact engagement activities, and collaborating closely with the marketing team to align outreach strategies with broader brand and enrolment objectives

Key Responsibilities

Business & Relationship Development

• Drive sustainable lead generation from the high school leaver audience, through developing strong relationships and partnerships with schools.
• Identify and develop opportunities aligned with JMC’s target audiences and recruitment objectives, working collaboratively with Marketing and Academic departments.
• Develop and maintain high-value relationships with key external influencers, including high school career advisors, educators, industry bodies, creative organisations and referral networks.
• Represent JMC at targeted industry and education initiatives to strengthen brand presence, expand networks and generate qualified referral pathways.
• Proactively identify opportunities in New South Wales that enhance JMC’s market positioning and long-term recruitment outcomes.

High School & Education Engagement

• Deliver engaging presentations, workshops and information sessions that clearly articulate JMC’s programs, facilities and career outcomes.
• Support the promotion and internal coordination of initiatives such as the National High School Competition.
• Manage participation in selected NSW career expos and school-based events, ensuring effective lead capture and brand presence.

Recruitment Events & Representation

• Plan and deliver JMC-hosted recruitment initiatives, including workshops, work experience programs, campus events and information sessions.
• Collaborate with Marketing and campus teams to ensure that events align with brand standards and deliver an exceptional prospective student experience.
• Evaluate engagement activities through stakeholder feedback to inform continuous improvement.
• Provide tailored guidance to prospective students to support informed enrolment decisions.

Student Ambassador Program

• Manage the campus-specific Student Ambassador Program, including recruitment, training and performance oversight.
• Develop ambassador capability to enhance engagement, advocacy and conversion outcomes.

Database Management & Reporting

• Track, analyse and report on lead generation, relationship health and opportunity conversion.
• Maintain accurate CRM records of partner relationships, outreach activity and engagement outcomes.
• Support recruitment administration, including database maintenance and preparation of relevant competitor insights.

Key Attributes and Experience Qualifications and Experience

• Relevant tertiary qualification in marketing, communications, education, or a related field (or equivalent experience).
• Proven experience in event coordination, student recruitment, or community outreach.
• Strong presentation skills with experience engaging diverse audiences, including students, parents, and educators.
• Proven experience in delivering successful outcomes via an indirect sales channel.

Skills and Attributes

• Exceptional interpersonal and communication skills, with the ability to build rapport quickly.
• Highly organised and detail-oriented, with the ability to manage multiple tasks and deadlines.
• Self-motivated and able to work independently as well as part of a national team.
• A passion for education and the creative industries, with an ability to inspire and motivate others.
• Proficiency in Microsoft Office and CRM systems (e.g., HubSpot, Salesforce) is desirable.

Other Requirements

• Actively follow WHS policies and contribute to a safe working environment

• Ability to travel locally and interstate as required.
• Availability to work flexible hours, including evenings and weekends, for events and expos.
• Valid Working with Children Check.
• Valid driver’s license.