Industry Beans is looking for a Digital Marketing Specialist to contribute to the digital presence and performance of three unique coffee brands. This role takes responsibility for driving customer acquisition, retention, and revenue growth through email marketing, database growth and paid media.
About Industry Beans:
Launched in 2013, Industry Beans is an award-winning specialty coffee roaster, café operator, wholesale and retail brand. From grassroots beginnings, Industry Beans has grown into a refined coffee brand operating across Melbourne, Sydney and Brisbane, with a wide network of wholesale partners and resellers, and a market-leading eCommerce business. The Industry Beans Group owns
and operates two additional coffee brands, with separate online platforms.
About This Role:
This role owns the execution, optimisation, and reporting of email marketing, SMS communications, and paid advertising campaigns. Working within a small team of experienced eCommerce operators, the Digital Marketing Specialist ensures that traffic generation and customer lifecycle strategies align with commercial targets and brand standards. The day-to-day combines hands-on campaign deployment with performance analysis and continuous optimisation.
This role offers the opportunity to:
- Work within an innovative coffee company
- Be part of a supportive and engaged team
- Enjoy Wellness benefits
- Benefit from flexible working arrangements
- Grow within an exciting and fast-moving company
- Drink unlimited coffee!
Tasks and responsibilities include:
- Execute the end-to-end lifecycle marketing program through acquisition, onboarding, retention, subscription, and winback
- Build, maintain, and optimise automated all automated flows in Klaviyo and Gorgias
- Execute the email campaign calendar
- Develop and execute strategies to grow owned marketing databases
- Execute paid digital campaigns across key platforms including Meta, Google and TikTok
- Execute structured testing roadmaps for email marketing and paid advertising
- Support omnichannel campaigns by delivering digital traffic and email marketing components
- Contribute to the management of apps and plug-ins including subscription management, upsell and cross-sell, and reviews
- Contribute to monthly performance reports, insights and recommendations
Required Experience & Knowledge:
- Diploma or Degree in marketing or business
- 2 years working in Digital Marketing
- Strong experience using Klaviyo
- Intermediate experience using Tiktok Business, Meta Business
Manager and Google Ads
- Knowledge of or experience using Shopify Plus
- Professional communication skills
- Excellent attention to detail
Our Culture & Employee Benefits:
Industry Beans is committed to an inclusive and healthy, skilled and dedicated workplace culture. As a Team Member at Industry Beans, you can enjoy a wide range of benefits including:
- Generous benefits and discounts
- Up to $300 of Health and Wellness allowance
- Training and development with growth opportunities
- Inclusive and supportive culture
