ABOUT US
For over 40 years, Hakka has been at the heart of Australia’s Asian food category. We proudly blend authentic Asian heritage with a modern Australian identity and are home to trusted brands like Hakka, Vinaco, and Chung Yuen — enjoyed across retail, foodservice, and commercial channels nationwide.
We’re growing fast and looking for a hands‑on, commercially minded Marketing Manager to lead brand strategy, drive NPD, and elevate our presence across Retail, Foodservice, Export, and e‑Commerce.
If you’re ready to make a real impact in a role with ownership, variety and pace — this is the opportunity for you.
ABOUT THE ROLE
As Marketing Manager, you will own the marketing function end‑to‑end. You’ll thrive in a fast‑paced environment, balancing multiple projects while collaborating closely with Sales, R&D, Product Management, Supply Chain, and Executive stakeholders.
You will:
- Develop and implement brand strategies, positioning, guidelines, and annual brand plans.
- Manage all ATL, BTL, and digital marketing activity to drive consumer awareness, engagement, and conversion.
- Oversee packaging, advertising, creative development, and campaign execution across all channels.
- Lead product launch initiatives for all domestic and imported products, including new product concept development, market research, market positioning, pricing strategies and promotional campaigns.
- Coordinate with Product Manager, R&D, Process Engineering and National Sales teams to ensure successful product introductions.
- Own and drive NPD process from concept to execution for all imported products.
- Ensure that all internal product sensory tests for imported products are coordinated, planned, documented and analysed with feedback
communicated to internal and external stakeholders as required.
- Manage social media, website, online advertising, email marketing, and digital activation campaigns.
- Plan and execute trade shows, print advertising, events, sponsorships, and experiential campaigns.
- Build and execute category marketing plans aligned to channel needs: Retail, Foodservice, Export, and e‑commerce.
- Analyse performance metrics and identify growth drivers.
ABOUT YOU
We’re looking for a marketer who blends creativity with commercial thinking — and who thrives in a fast‑paced, collaborative environment.
You have:
- Bachelor’s degree in Marketing
-
5+ years’ marketing experience, with a background in FMCG/Food (Retail or Foodservice essential)
- Proven success in brand management, NPD, and integrated marketing
Strong digital capability across SEO, SEM, social, analytics and content
- Experience converting insights into actionable strategy
- Excellent communication skills (Mandarin/Cantonese highly regarded)
- Ability to manage multiple projects, stakeholders and deadlines
- A genuine passion for Asian and Western food culture
WHAT YOU’LL GET
- Competitive salary package
- 1 day WFH each week after probation
- Generous staff discounts across our full product range
- Access to structured learning & development pathways
- Access to our Employee Assistance Program (EAP) for confidential counselling and support
- A supportive, passionate team who loves great food and bold ideas
Ready to shape the future of Asian food in Australia?
If you’re a hands‑on marketing leader with commercial drive, creativity and a love for great food — apply now and help bring the next generation of our brands to life.
