Digital Marketing Specialist (Paid/Growth/Social Media)

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About this role

Our client is seeking a high-impact Digital Marketing Specialist to fully own and execute their growth marketing and social media strategy. This is a critical, results-oriented role designed for a specialist ready to drive substantial lead generation and dramatically enhance brand visibility. The ideal candidate will be an expert in end-to-end paid media management, using data and strategic optimization to deliver superior, measurable business outcomes for our client.

You’ll have the opportunity to join a highly collaborative Marketing team and learn from true experts in the field – all while working remotely.

What You Will Own & Achieve (Core Outcomes)

• Growth & Acquisition: Own the strategy and execution of all growth marketing initiatives to maximize customer acquisition and engagement rates.
• Performance Marketing: Fully manage and optimize our client’s entire social media presence, including end-to-end responsibility for paid social campaigns (Meta, etc.) to consistently exceed lead generation targets and industry performance benchmarks.
• Data-Driven Optimization: Analyze complex campaign performance data to generate actionable insights, providing clear, strategic recommendations that immediately optimize and scale results.
• Strategic Alignment: Partner with internal teams to ensure marketing efforts are perfectly aligned with overarching business objectives, using advanced tools (e.g., Google Analytics, Salesforce Marketing Cloud) for precise tracking and clear reporting of all KPIs.

Required Expertise

• Bachelor’s degree.
• 4+ years of dedicated, results-driven experience in growth marketing and digital marketing roles.
• Demonstrable track record of successfully managing paid media campaigns from planning through optimization.
• At least 1 year of hands-on experience managing and optimizing paid social campaigns, with specific expertise in platforms like Meta (Facebook/Instagram).
• Proficiency in campaign monitoring and analytics platforms (this could include Campaign Monitor, Salesforce Marketing Cloud, Google Analytics, etc.)
• Exceptional analytical skills and a proven ability to translate data into strategic business decisions.