Who we are
Directed is a powerhouse in consumer & enterprise technology. Having over thirty-five brands and thousands of products sold both through major retailers, marketplaces and direct to the consumer, our products create excitement, bring convenience, and add to the quality of life for all Australians.
Over the last few years, we have grown our brands and product range significantly and are poised for our biggest year to date as we continue to expand into new categories. So, if you’re seeking to join a company that is a market leader, offering opportunities for growth and a focus on your development and success, now is the time to join Directed!
About the role
As a newly created role, the AI Content Creator will leverage artificial intelligence tools and technologies to ideate, generate, and optimise content across digital platforms. Working withing a high performing content marketing team, this role focuses on enhancing efficiency, creativity, and scalability in content production to drive brand awareness, engagement, and conversion.
How you will make an impact
Our AI Content Producer will support the success of our content team. Some of the responsibilities of the role will include to:
- Leverage AI tools and platforms (e.g., ChatGPT, MidJourney, Flow/Whisk/Veo 3, Sora 2, Kling AI etc.) to generate high-quality written, visual, and video content that aligns with brand guidelines.
- Experiment with emerging AI technologies to enhance creativity, efficiency, and scalability in content production.
- Execute and deliver video and photography AI content creation from concept to sign off for the group.
- Execute and deliver any video editing, visual effects, motion graphics or retouching requirements to deliver content on brief.
- Use AI analytics tools to identify trending topics, keywords, and content formats for maximum engagement.
- Deliver content on time, within budget and ensure they are compliant with brand and legal guidelines.
Your skills and experience
You’ll be joining a highly engaged, driven and collaborative marketing team so embracing and contributing to that culture is essential. Our ideal AI Content Producer can demonstrate:
- Creating digital content using AI tools (e.g., ChatGPT, MidJourney, Flow/Whisk/Veo 3, Sora 2, Kling AI etc.)
- Developing and refining prompts to achieve high-quality AI-generated outputs.
- Experience with video editing, VFX and retouching to edit together and clean-up AI-generated content
- Familiarity with social media content formats and adapting AI-generated content for platforms such as TikTok, Instagram, YouTube, and Facebook.
- An understanding of video editing and image enhancement software (e.g., Adobe Premiere Pro, After Effects, Photoshop, Lightroom etc.) for refining AI outputs.
- Collaborating with a small team to make impactful AI content that drives customer engagement and sales.
Perks & Benefits
Why Directed? You’ll be part of a company that puts your personal development, growth and success first. Our team is made up of a diverse and inclusive group of individuals who are dedicated to helping one another achieve our goals. We love to have fun, regularly organise company-wide social events to connect and collectively celebrate our wins. As a member of our team, you’ll also enjoy great benefits such as significant product discounts, and salary packaging perks. There’s so a lot to look forward to when you join Directed!
This role will be based onsite at our Tullamarine corporate head office. You’ll be on a great salary package, have plenty of opportunities to further your skills and grow, all whilst being part of a supportive, and collegiate team.
Next steps
Like what you’ve read so far? Keen to make a visible difference leading AI innovation within content creation? Please apply now as we would love to see your application to discuss this, or other potential future roles.
