About Us
The Carlton Football Club is one of Australia’s oldest and most prominent sport
institutions. Founded in 1864, the Club’s headquarters and training facilities
located in Carlton at IKON Park, our traditional home ground.
Our IKON Park redevelopment is now complete, and we are proud of our
state-of-the-art facilities that support our high-performance environment. When
the Club set about undertaking this historic work, it was based upon achieving
facilities for women’s sport that would be the equal of their male
counterparts. We are passionate about our contribution to the Community and
foster an inclusive and welcoming culture where our values are at the core of
who we are and what we do.
About the Role
This full-time position is responsible for leading the retail and licensing program
across the Carlton Shop, online store and on match days. The focus of the role
is to develop and execute the retail and licensing strategy, manage eCommerce
operations, oversee third-party logistics, and build a sustainable and
profitable program that deepens connections with Carlton supporters.
Key Responsibilities
- Lead and inspire the retail and licensing team to deliver exceptional customer
experience and achieve sales targets
- eCommerce management: lead end-to-end management of The Carlton Shop website, including GTM strategies, product upload and customer insights
- Club auction program – explore new opportunities and lead the execution to maximise
revenue
- Oversee third-party logistics partnership, ensuring execution of SLAs across inbound
and outbound operations and inventory control
- Plan and collaborate with the Marketing and Communications team to build the annual
sales and marketing calendar
- Execute marketing activities across The Carlton Shop social media accounts
- Deliver an inspiring shopping experience, ensuring all in-store and online displays are
creative, current and on-brand
- Manage the retail and licensing budget, building a sustainable and profitable program
- Develop product ranges that support internal club initiatives including
Carlton Respects and Indigenous programs; support internal product requirements
from staff uniforms, corporate gifts and CCOS uniforms
- Build strong relationships with key internal and external stakeholders including
suppliers and the AFL Consumer Products team
- Provide direction and support for in-store trading during peak periods including Open
Training, Junior Clinics, AFL and AFLW match days, and pop-up activations
across Gather Round and Warehouse Sales
- Oversee all incoming deliveries and manage stock distribution across locations ensuring
optimal allocation
- Develop multi-year retail and licensing strategies, including long-range, pre-season,
in-season and post-season planning and reporting.
Experience, Skills and Attributes
- Strong retail sales background with demonstrated experience leading and developing a customer-focused, high-performing team
- Proven experience in budgeting, buying and planning a retail program
- Experience in financial modelling, sales and margin profitability planning, with a track
record of results
- Ability to interpret data and build strategies to measure success across the retail
program
- Sound knowledge of Microsoft Office applications, particularly Excel, and retail POS
or inventory management systems with experience using Lightspeed and BigCommerce advantageous
- Experience setting clear performance expectations, providing regular feedback and coaching
team members to reach their potential
- Ability to build a positive team culture, fostering accountability, collaboration and a
shared commitment to the fan experience
- Excellent communication skills with the ability to work collaboratively across teams and
locations
- Energetic and passionate about connecting with Carlton supporters
- Highly self-motivated and proactive, with the ability to work autonomously and as part
of a team
- Growth mindset with a commitment to continuous improvement and innovation
- A natural leader who brings the best out of others and creates an environment
where people feel supported, valued and motivated to perform
Qualifications and Knowledge
- Tertiary qualifications in business, retail management, commerce or a related field
(desirable)
- Relevant industry experience may be considered in lieu of formal qualifications
- Valid Victorian Working with Children Check
- National Police Check
- Driver’s License
Culture & Benefits
Carlton’s values shape how the Club operates and how our people work, connect and support each other. We are passionate about our culture and committed to creating a genuine sense of
belonging. Our people are supported through flexible working, learning and
development opportunities, and a range of benefits, including membership, café,
retail and partnership discounts, while working in a world‑class sporting
facility.
How to Apply
Applications will close on Friday 14 April 2026, noting that applicants may be contacted sooner for shortlisting.
The Carlton Football Club is an equal opportunity employer and a place who welcomes
all. We encourage people with diverse experiences and backgrounds to apply. We
are committed to fostering a workplace environment which is inclusive, safe,
and flexible. All applicants will be considered based on the relevance of their
abilities to the role and their alignment with our Club Values.
The Carlton Football Club is committed to providing a welcoming environment where the safety and wellbeing of all children and young people involved in our programs, services, activities,
events, and the broader community, will always be our first priority. All staff must hold (or be willing to obtain) a current Victorian Working With Children Check and valid Police Check as part of their employment with the Club.
