COMPANY OVERVIEW
Established in 1996 in Melbourne, Bardot was born from a love of modern femininity, creating pieces that help women feel confident, powerful and ready for any occasion. What started as a local bricks-and-mortar label has evolved into a truly global fashion brand, with a strong digital and wholesale footprint across Australia, New Zealand, the USA and Europe.
Today, Bardot is worn worldwide and stocked through leading retail partners including Nordstrom, Macy’s and REVOLVE, alongside Bardot’s owned channels, bringing trend-led design and elevated wardrobe staples to an international audience.
Bardot Junior, launched in 2004, brings the same spirit of style and celebration to little wardrobes. Offering playful, special-occasion and dressed-up casual pieces across apparel, accessories and gifting for babies through to tweens onsite.
PURPOSE OF ROLE
The role is responsible for all implementation and execution of content, assets promotions, product and merchandising for our websites globally as well as Marketplaces. It will focus on the delivery of all products online and ensuring they are enriched and available to be sold as inventory is available across our brands websites. Merchandising is a key primary focus for this role to ensure we are maximizing sales by analyzing the data and implementing merchandising techniques and relevancy to maximize the experience for the Bardot & Bardot Junior customers
KEY RESPONSIBILITIES:
- Own day-to-day website execution across Bardot digital channels, including homepage updates, content change-outs and trading messages.
- Set up and QA promotions end-to-end (build links, terms & conditions, testing, and launch readiness), ensuring a seamless checkout experience.
- Manage product set-up and enrichment across ERP/website (titles, descriptions, imagery, SEO best practice) and meet deadlines for new delivery uploads.
- Coordinate product imagery and assets (e.g., Cloudinary) to ensure all standards are met for website and marketplace needs.
- Support on-site merchandising in line with trading priorities—new arrivals, trends, manual categories, sorting rules and cross-sell opportunities.
- Monitor site health and troubleshoot/escalate platform or front-end issues that could impact trade, working closely with the digital team.
- Analyse key performance metrics (conversion, product/category performance, onsite behaviour) and translate insights into actions to improve trade.
- Collaborate cross-functionally with Marketing, Product and Supply Chain to ensure stock availability, imagery delivery and campaign alignment.
- Support EDM and campaign execution by ensuring featured products and landing pages are accurate, on-brand and optimised.
- Stay across digital best practice, competitor activity and platform improvements to support continuous optimisation.
BENEFITS
- Work with a global women’s fashion brand with strong momentum and vision
- Be part of a supportive, collaborative team that values creativity and growth
- 50% off product allowance
- Flexible working – 4 days in office, 1day wfh
