Digital Marketing Specialist

About us

4WD Supacentre is the home of the much-loved brand Adventure Kings, specialising in outdoor recreation and lifestyle products. We are a fast-growing customer-centric business that is looking for the next generation of leaders to support our exponential growth and push the boundaries of achievable. We currently operate 27 stores with another 8 on target this year.

Key Responsibilities

• Campaign Support & Execution
• Support the setup, management, and optimisation of Paid Search, Paid Social, Display, and Programmatic campaigns under the direction of the Digital Advertising Managers.
• Ensure campaigns are accurately built, correctly tracked, and aligned with approved budgets and business objectives.
• Assist with daily budget checks and updates for paid media channels as required.
• Support the implementation of testing initiatives (creative, audiences, formats, platforms).

Reporting & Analysis

• Assist in daily and regular reporting on paid channel performance, including spend, efficiency, and outcomes.
• Help prepare performance summaries and insights for the Digital Advertising Manager and wider Marketing team.
• Support the use of analytics tools such as Google Analytics, BigQuery, Looker Studio (Data Studio), or similar platforms to extract and present data.
• Contribute to the development and maintenance of automated reporting dashboards.

Asset & Cross-Team Coordination

• Work closely with the Marketing team to ensure digital assets are supplied on time and are fit for purpose across paid channels.
• Coordinate required creative, messaging, and landing page information to support campaign effectiveness.
• Assist in analysing channel performance trends and flagging insights or anomalies.
• Help explore and evaluate new digital platforms, tools, and advertising opportunities.
• Support initiatives that improve the efficiency, effectiveness, and scalability of digital marketing processes.

Strategy & Team Support

• Support the Digital Revenue Manager and Digital Advertising Managers in the ongoing development and refinement of paid marketing strategy.
• Contribute to holistic marketing reporting aligned with broader marketing and business objectives.
• Support knowledge sharing and the continued development of the Digital Marketing team’s capabilities.
• Assist with documenting processes, best practices, and learnings.

Key Skills & Experience

Essential:

• Experience or strong interest in digital marketing, paid media, or advertising coordination
• Two years experience of Paid Search and Paid Social platforms (e.g.TikTok, Pintrest, Google Ads, Meta, LinkedIn, etc.)
• Strong analytical skills with attention to detail
• Ability to work with data, spreadsheets, and reporting tools
• Strong organisational skills and ability to manage multiple tasks
• Clear written and verbal communication skills
• Ability to work collaboratively across teams

Desirable:

• Experience with Google Analytics, Looker Studio (Data Studio), or similar tools
• Exposure to programmatic or display advertising
• Understanding of marketing performance metrics and ROI
• Experience supporting reporting automation or dashboards

Key Attributes

• Detail-oriented and process-driven
• Curious and eager to learn new platforms and tools
• Proactive and improvement-focused
• Comfortable working with numbers and data
• Team-oriented with a collaborative mindset

If the above resonates with you and you are excited at the prospect of joining a successful and dynamic organisation, then please APPLY NOW!