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Sales and Account Manager – Vietnam

Operations • Hanoi, Ha Noi, Vietnam • Full-time

Description

As a Sales & Account Manager, you will drive new-business acquisition in Vietnam and keep commercial relationships healthy after hand-off to our operations team. The target is to onboard 15 new retainer clients (around two per month) in the first year while maintaining high client retention. This is a full-time hybrid role, and we are looking for someone based in either Hanoi or Ho Chi Minh City. Your core responsibilities are:

New-Business Sales

  • Build and manage a qualified pipeline of Vietnamese brands, exporters and private-label sellers.
  • Lead discovery calls, solution pitches and contract negotiations that align with Sitruna’s service tiers.
  • Represent Sitruna at trade shows, Amazon-run roadshows and local e-commerce forums.
  • Cultivate relationships with Amazon Vietnam’s Seller Services and NSR teams to secure warm referrals.

Relationship Continuity & Upsell

  • Act as the client’s commercial point of contact once the contract is signed, while the Philippines team executes day-to-day communication and account management work.
  • Check in regularly (email, call, Zalo or in-person) to confirm satisfaction, surface pain points early and identify upsell opportunities such as EU marketplace expansion or referrals to other brands.

Sales Administration

  • Maintain accurate pipeline data, activities and forecasts in Attio CRM.
  • Track KPIs including clients won, churn risk, average sales cycle and lead-source performance.
  • Provide concise weekly status reports to the leadership team.

Required Experience & Skills:

  • Hands-on Amazon marketplace knowledge from working in Amazon’s seller-facing teams, an agency, seller or an aggregator.
  • Proven B2B sales record
  • Established network among Vietnamese manufacturers, OEMs and private-label brands.
  • Fluency in Vietnamese and professional English, with confidence presenting to C-level stakeholders.
  • Comfortable interpreting P&L and basic Amazon forecast reports.
  • Willingness to travel within Vietnam for events and client visits
  • Ability to work in a start-up environment, and collaborate with an international remote team

How To Apply

  • Click on the Apply Now button and on the application form, name one Vietnamese brand you believe is ready to scale internationally on Amazon – and why. Short-listed candidates will complete a practical sales case study and two interviews (commercial and cultural).

Role Type

Permanent • Full-time • Mid-level Senior

Company Overview

Sitruna are a full-service Amazon agency founded in 2019 with the mission statement of providing our partner brands with everything they need to succeed on Amazon. We’ve gathered a best-in-class team of eCommerce specialists, who collectively have the expertise to optimise every aspect of an Amazon account: from tech support to marketing, logistics to graphic design. Whilst we’re headquartered in London, UK, we are a truly unified global team with members based in the Philippines, Vietnam and beyond.
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