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How To Create an Employee Referral Program

With high levels of employee movement forecasted, it’s time to look outside of the box when it comes to attracting and hiring new staff. One of those ways? An employee referral program. Learn how to create one here.
Published 16 Dec 2021
5 min read
employee referral program - woman sitting at her desk

Finding and retaining top talent has never been more challenging for small and medium-sized businesses. With high levels of employee movement, high levels of staff turnover and difficulty retaining top talent, it’s time to look outside of the traditional hires for attracting new staff. One of those ways? An employee referral program.

An employee referral program could be one of the best tools to have in your toolkit. Before we explain the how, let’s start with the what and why of employee referral programs.

What is an employee referral program?

Put simply, an employee referral program allows you to tap into the networks of your employees, leading to an increased candidate pool. It also allows your current employees to become advocates of your business and allows a more genuine connection via potential referrals.

Not only is it a great way to tap into a greater pool of potential, it also puts your business front of mind for the candidate. Even if there isn’t a role available right now, or they’re not ready to make the jump just yet, they very well could in the future. It’s all about using your current employees’ networks to reach even more standout candidates.

You might ask your team to think of the best person they’ve ever worked with, and then ask your employees to reach out if there’s a position that’s suitable for them. Employee referrals are also a safe way to bring in talent as it reduces the costs that come with a bad hire.

We’ve covered the employee referral part, but how do you reward your team? The cost of attracting and sourcing candidates can be a lengthy process, so these programs generally reward current employees with a monetary reward. This could be a cash bonus, gift card or an exclusive perk within your business. You want to reward your team for sharing the word with great talent you wouldn’t normally have access to!

Why should you consider an employee referral program and what are the benefits?

When it comes to adding headcount to your team, you want to attract and hire the best the market has to offer. The people that will push you towards your goals and 10x your success. But, it’s easier said than done. Today, it’s never been harder to attract and retain stellar talent – not to mention the time and costs involved with the process. The reality is that talented people are in high demand and they’re off the market in record time.

Chances are, you’re relying on posting a job advertisement and hoping applications come flooding through. But, with the job seekers’ market we’re facing, now is the time to get creative with employee referrals. Why? Because it works. 82% of employers rely on an employee referral program because they yield the best results and ROI. If you can dramatically decrease time to hire, it’s worth a shot!

We also can’t forget that for every day your role goes unfulfilled, you’re spending more money on costs associated with lost productivity.

Now we’ve covered the what and the why, let’s move onto the how.

Dwight, The Office, Lets do this

 

How do you create an employee referral program?

Create a process

Just like the process that comes with applying for a job, you should introduce a process for employee referrals. In this process, ensure you point out who employees need to submit the referral to and include some background information on how and where they know the referral from. Bonus points if your team gives an overview of their achievements and what it was like working with them.

When it comes time to put it into action, you want to ask yourself a few questions. Will employees be required to submit a form? Share contact information? Will sharing the potential candidate’s LinkedIn profile with the talent acquisition manager be sufficient? Does the candidate need to fulfill a criteria? Or will you require a full application with CV and cover letter to move forward?

It’s questions like these that make the process easier and everyone knows what they need to do. Better yet, lend your team a helping hand and download one of our employee referral email templates here or work on communicating your employer brand.

Be clear on the incentive you’re offering to your team

Like we said earlier, you want to ensure you show your appreciation to your team for tapping into their professional networks. It’s tough out there in recruitment land and you want to encourage your team to help out!

To show thanks, think of ways that could provide a strong incentive for your team. This could be cash incentives (like a flat fee bonus), a gift card, a percentage of the employees salary or even an additional perk like a company trip.

Set the terms on the incentive

A nice incentive or perk might get everyone excited, but it’s important to set some terms and conditions around what defines a successful referral. Think about this. If everyone in your company starts referring candidates, it might actually end up wasting time. The last thing you want is your valuable resources spending hours going through applications or profiles that possess none of the required skills needed for the open positions!

Some terms to think about when developing a referral program is to include how long the candidate has to work at the business for the employee to receive the incentive. This could be after they’ve passed probation or after one year of service with the company.

Consider software like an applicant tracking system (ATS)

If you have multiple roles open in your business, it might be helpful to consider using an ATS. It can help streamline all of the administrative tasks that come with hiring and allows for greater collaboration across your team. What’s even better is that you can move candidates through the recruitment pipeline, all the way until they’re ready to begin the onboarding process. It’s the most simple and time-efficient way to manage your hiring!

Communicate the employee referral process effectively to your team

It’s all well and good to create a stellar employee referral program, but if you don’t communicate it effectively, chances are the rate of adoption will be low. Once you’ve crafted your process, decide how you’re going to tell everyone. Will it be in an email? A Slack message? On your company intranet? A team meeting? Assigning a new policy? These are all things you need to consider.

Pro tip: Remember to regularly remind the team of the referral process and make sure to share a list of open roles frequently!

Make the hiring process so easy that your team will be excited to refer quality candidates

We all know that when you have a great experience, you’ll be more likely to engage with that experience again. In the workplace, it’s no different. Create an employee referral bonus program that’s so easy and simple for your team to get involved with, that they’ll be actively thinking about suitable candidates in their professional networks. Rewarding your team and finding top talent to work in your business has never been easier!

a gif on a man yelling yes

Adam in accounts after he referred the new finance assistant and got a sweet bonus.

There’s never been a better time to get creative

Creating a successful employee referral program takes time, but this top talent tactic should help you increase your chances of finding the best employees for your job opening. Chances are, it won’t be perfect from the outset, but there’s never been a better time to give it a shot. Even if just one referral is successful, you might just find exactly what you’ve been looking for!

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