ABOUT ACCREDIFY
Founded in 2019, Accredify is pioneering the adoption of verifiable data by providing organizations with an end-to-end solution to create and issue verifiable documents. With a presence in more than eight markets serving 900 clients globally, documents issued by Accredify have been verified close to 12 million times. With a dedicated team that embraces the highest standards of customer service, security, and privacy, Accredify’s objective is to be the trusted solution for managing and verifying documents anywhere and anytime.
For more information, visit www.accredify.io and follow us on LinkedIn @Accredify
THE TEAM
Accredify’s Marketing team is responsible for creating and executing strategies to drive brand awareness and generate leads. The Demand Generation team focuses on developing and implementing campaigns that attract and engage prospects throughout the buyer’s journey.
THE ROLE
The Demand Generation Specialist is responsible for developing and executing marketing campaigns to generate qualified leads and support the sales pipeline. This role involves collaborating with various teams to create compelling content and leveraging multiple channels to reach target audiences.
As the founding team in Accredify’s US expansion, we look for people who are comfortable with being uncomfortable, ready for a steep learning curve, and excited to build things from the ground up with us.
Responsibilities
• Develop and execute demand generation campaigns across various channels, including email, social media, webinars, and events
• Create and optimize content to engage and convert prospects at different stages of the buyer’s journey
• Analyze campaign performance and provide insights and recommendations for improvement
• Collaborate with the sales team to ensure alignment on campaigns strategies and goals and maximize the impact of marketing efforts
• Manage budget, marketing automation tools and CRM systems to track and report on campaign ROI and effectiveness
• Stay updated with industry trends and best practices to continually refine and enhance marketing strategies
Qualifications
• 2+ years of experience in demand generation, growth marketing or digital marketing, preferably in the B2B SaaS industry
• Proven track record of developing and executing successful marketing campaigns
• Proven record of collaborating with sales team to meet or exceed pipeline and revenue targets
• Strong analytical skills with the ability to interpret data and make data-drive decisions
• Experience with marketing automation tools and CRM systems
• Excellent written and verbal communication skills
• Bachelor’s degree in Marketing, Communications, or a related field is a plus
• Knowledge of verifiable credentials or Web3 technology is a plus
What We Look For
We strive to hire the best – not just highly skilled, but also people who are a great culture fit. Across the company, we aim to look for people who possess the following traits:
● Meticulousness
○ Attention to all details and documentation
○ Eye for detail and quality perspective on processes, workflows and procedures
● Open-minded and creative
○ Must have a passion for learning and display critical thinking
● Good people & communication skills
○ Willingness to present and explain your ideas to other key stakeholders including colleagues
● Driven & motivated
○ Ability to find your own value proposition, create and manage own tasks
● Good problem-solving capabilities
○ Self-starter who seeks innovative solutions but is not shy to ask for advice if necessary
○ Ability to think critically and effectively
● Good time management and priority-setting skills
○ Ability to manage multiple projects at the same time
BENEFITS
● Annual Leave
● Potential ESOP (Employee Stock Ownership Plan)
● Flexible Work-from-Home arrangement
● Supportive team culture
● Vibrant and collaborative work environment
HOW TO APPLY
If you would like to get in touch for the above role, please drop us a mail at hr@accredify.io with your:
● Resume
● Cover Letter (not mandatory)
● Reference (if any)
● LinkedIn (if any)
NOTICE
We regret to inform that only shortlisted candidates will be notified. All applications will be treated with the strictest confidence.
By submitting any application or resume to us, you will be deemed to have read and agreed to the terms of our Data Protection Notice (https://www.accredify.io/LegalPolicies/data-protection-notice) and consented to us collecting, using, retaining and disclosing your personal information to prospective employers for their consideration.
Consequences of Not Providing Personal Data for Application
Please be noted that should you not consent and provide use with the relevant personal data to fulfil the “Purposes” of collection, use and disclosure of your personal data by Accredify, it may hinder our ability to continue to interact with you. We may not be able to make a decision on your recruitment and employment or comply with the law and therefore, we may not be able to make an offer of employment.
You may refer and access our website at accredify.io for more information.
