AI Recruitment Agent

Screen thousands of candidates, delivering ranked shortlists in minutes.

Efficient Hiring

Shortlist candidates more efficiently – reduce manual screening & time-to-hire by 90%.

Lower Cost

Cut cost-per-hire significantly by automating the repetitive parts of recruitment.

2+ Million Job Seekers

Screen from candidates you source or tap directly into our job-ready pool.

AI HR Agent

Faster answers to HR questions, fewer support tickets, more compliance.

Deflect 95% of HR tickets

AI provides instant answers to employee questions

Focus your time

Spend less on admin, more on strategic initiatives that actually move your business forward.

Stay compliant automatically

Real-time policy and contract updates are applied automatically.

Employment Operating System

See how HeroForce and Hero AI make end-to-end employment easy by doing the hard work for you.

“Hero AI handles compliance, onboarding, payroll queries – we went from hours of admin to almost nothing.”

Sarah M. HR Manager

What If HR

Got employees but nobody whose job is HR? What If HR is an HR consultancy in Caterham, Surrey, for small businesses of 1 to 50 people. We set up Employment Hero around how you run, then check what goes inside it: contracts, policies and leave rules. One named consultant does the work, from first hire to retained HR support, and tells you what you don’t need yet. Surrey, South London and the South East, or UK-wide online. Your what-ifs, sorted.

21 Dunedin Drive
Caterham
Surrey
CR36BA
United Kingdom

Specialist HR Advisory
Partners that offer HR advisory services
Specialist HR Implementation
Specialist HR Training
Partners that offer training on how businesses can get the most out of Employment Hero
Specialist Outsourced Payroll
Partners that can take care of your payroll processing from end-to-end
Specialist Payroll Advisory
Partners that help navigate the payroll compliance landscape
Specialist Recruitment and Talent

Partner since

Oct 6, 2026

About What If HR

Client size:

 1 – 50

Available in the following countries:

  • United Kingdom

You’ve got Employment Hero. Now someone has to decide what goes in it.

What If HR is an HR consultancy for UK businesses of 1 to 50 people that have employees but nobody whose job is HR. Elena Suhova, our founder, is the named consultant on every client and does the work herself.

For Employment Hero users, that starts with workforce management setup built around how you run: leave rules, onboarding and the documents your team signs. Then we check payroll compliance where small employers most often get caught out: minimum wage, statutory sick pay, holiday pay and employment status. As the Employment Rights Act 2025 comes in through 2027, we update your contracts and policies to match, then run HR policy training so your managers know what the handbook says and when to call us.

We’ll also tell you what you don’t need yet. A seven-person business rarely needs a forty-page handbook.

Elena holds an MSc HRM (Birkbeck) and is a CIPD Associate. We’re rated 5.0 from 30 Google reviews. Based in Caterham, Surrey, with clients across the South East and UK-wide online.

Book a free 20-minute call: calendly.com/whatifhr/20min

Send us your what-ifs.

Industry Experience

See what industries What If HR currently serves

Business Consulting

Childcare/Early Education

Education

IT and Technology

Media and Communications

Professional Services

Real Estate and Real Estate and Strata Management

Recruitment