POSITION: Content Lead
LOCATION: Adelaide Fringe
START DATE: 11 August 2025 (negotiable)
END DATE: 30 June 2026
REPORTS TO: Head of Marketing
EMPLOYMENT: Full time, flexible
SALARY: $67,500 – $71,000, plus 12% superannuation
ABOUT ADELAIDE FRINGE
Adelaide Fringe is an annual open-access arts festival run over four weeks and five weekends in Adelaide, South Australia during February and March. With free events, ground-breaking work, new talent, innovative thinking and original voices, we’re for everyone. It is one of the largest, most popular and diverse arts festivals in Australia. Thousands of artists from around Australia and across the globe participate alongside home-grown talent, in art forms spanning cabaret, comedy, circus & physical theatre, dance, film, theatre, music, visual art and design.
Adelaide Fringe supports flexible and accessible working arrangements for all. This includes people with a disability, Aboriginal and Torres Strait Islanders, culturally, religiously and linguistically diverse people, young people, older people, women, and people who identify as gay, lesbian, bisexual, transgender, intersex or queer. We draw pride and strength from our diversity, remain open to new approaches and actively foster an inclusive workplace that celebrates the contribution made by all our people.
BENEFITS OF WORKING AT ADELAIDE FRINGE
- Employee Assistance Program
- 9 Day Fortnight – every second Monday off
- 5 days bonus (post) festival leave for year-round staff (this is additional to four weeks annual leave)
- 2 days of Volunteer Leave for all full year and seasonal salaried staff
- Ongoing training opportunities
- Staff development days and opportunities
- An Adelaide Fringe Membership
- Flexible work environment
- An optional social calendar and events
- Study leave
POSITION SUMMARY
The Content Lead is a key player within the Marketing team at Adelaide Fringe, responsible for developing and implementing the festival’s content strategy, with a strong focus on effective content creation for all digital channels, particularly social media. You’ll work closely with the Performance Marketing Manager to enhance audience engagement, drive website traffic, and foster community growth. This role requires a hands-on approach to content production, a keen eye for detail, and a collaborative spirit to ensure our brand voice resonates across all touchpoints.
ORGANISATIONAL RELATIONSHIP
Department: Digital, Marketing and Ticketing
Internal Liaisons: Heads of Department, Marketing team, Design Studio, Business Development, Ticketing, Artist & Venues team, Finance team, and any other Adelaide Fringe staff as required
External Liaisons: Adelaide Fringe clients including artists, venues, partners, agencies, photography/ videography contractors and external stakeholders, Adelaide Fringe corporate partners, government bodies, local businesses, corporate membership groups.
KEY RESPONSIBILITIES
Content Strategy & Planning
- Collaborate with the Performance Marketing Manager and external agencies to develop and implement Adelaide Fringe’s digital marketing and content strategies, ensuring alignment with brand values, marketing objectives, and audience growth targets.
- Develop and maintain a comprehensive content calendar, ensuring timely delivery and optimal scheduling of campaigns and other content aligned with Adelaide Fringe’s event calendar.
- Identify and propose innovative content ideas and formats that resonate with diverse audiences and leverage emerging trends in digital media and social applications.
- Write and submit studio campaign briefs following appropriate processes and approvals.
- Act as a strong brand guardian, meticulously ensuring all content consistently adheres to Adelaide Fringe’s brand identity, tone of voice, and visual guidelines across all touchpoints.
Content Creation & Management
- Lead the creation and development of high-quality, engaging content for all Adelaide Fringe digital and social platforms, including dynamic written copy, graphics, and video.
- In liaison with the marketing team, plan and coordinate year-round touchpoints within the existing marketing content calendar.
- Champion strong copywriting skills, ensuring all written content is clear, compelling, and effectively communicates the Fringe’s unique voice and story to diverse audiences.
- Oversee and manage the Adelaide Fringe photo and video library, ensuring accurate archiving and accessibility for organisational use.
- Act as a key liaison between Adelaide Fringe and outsourced photography/videography contractors and agencies, assisting in the management of content-related projects and campaigns.
- Actively seek and foster opportunities for engaging social media content and collaborations with Fringe artists, partners, and audience segments to leverage community engagement.
- Monitor digital and social media trends, providing insights and recommendations for optimising content performance and identifying new opportunities.
Campaign Management
- Work closely with the Business Development and Marketing teams to creatively ideate, develop, and deliver highly engaging content for partner-related marketing campaigns.
- Development and implementation of key Adelaide Fringe marketing campaigns (e.g., Poster Competition, Artists & Venues, Grant Recipients, Honey Pot, Volunteer recruitment).
- Develop, communicate, and monitor content and campaign timelines and targets, working collaboratively with internal departments.
- Provide regular content performance reports to the Marketing Manager and Head of Department, offering insights and recommendations for optimisation.
Other
- Provide guidance and support to interns as required, contributing to their development and ensuring high-quality output.
- Collaborate effectively with the Digital Communications Coordinator and other team members, sharing best practices and supporting collective goals.
- Understand and comply with all Adelaide Fringe policies, procedures, and requirements.
- Ensure all expenses are approved and recorded in line with Adelaide Fringe and Marketing team procedures.
- Act as an ambassador for the organizational culture and values, ensuring they are upheld and embedded.
- Embrace and effectively utilize online organization project management software and CRM systems.
- Whilst this position description summarises the purpose of the job and lists its key tasks, it is not a definitive list of all the tasks to be undertaken. Tasks can vary from time to time at the discretion of your manager. To deliver services effectively, a degree of flexibility is required.
ESSENTIAL CRITERIA
- A minimum of 3 years of experience in content creation and implementation, preferably within a marketing or communications team.
- Demonstrated experience in photography and videography capture and editing.
- Experience in video production, including filming, editing and distribution across various channels.
- Proven experience developing and executing engaging content for social media campaigns across platforms.
- Proficiency in using social media management platforms such as Loomly, Hootsuite, or similar.
- Ability to build rapport and effectively communicate with a broad range of stakeholders, including artists, agents, not-for-profits, and corporate partners.
- Proven ability to manage multiple projects simultaneously, work effectively under pressure, and consistently meet deadlines.
- Flexibility and willingness to adapt to changing priorities and assist with other duties as required.
DESIRABLE CRITERIA
- Tertiary or similar qualifications in media arts, communications, marketing, journalism or a related creative field.
- A strong understanding of marketing principles, with prior experience in the arts, events, or entertainment industry highly regarded.
PERSONAL ATTRIBUTES
- Passionate and knowledgeable about content trends, digital marketing, and the arts.
- An innovative thinker with the ability to translate creative ideas into actionable content.
- High level of attention to detail and a commitment to producing high-quality work.
- Self-reliant and self-motivated, capable of managing their own workload effectively.
- Strong organisational and problem-solving skills.
- Ability to remain calm and effective in high-pressure situations when facing competing deadlines.
- Patient, amiable, and good-humoured, contributing positively to team dynamics.
- Strong ability to work collaboratively as part of a diverse and dynamic team.
- Flexibility and adaptability to deal with obstacles and plan changes as they arise in a fast-paced festival environment.
