Digital Marketing Specialist

At Medifab, we’re on a mission to empower people living with disabilities by providing life-changing equipment and clinical support across Australia and New Zealand. Our team is a creative bunch of solution finders, passionate about helping others, and being a happy and positive light in the world of those we are privileged to work with.

This is your chance to step into a high-impact specialist role in a purpose-driven organisation that values innovation, technology, and outcomes.

About the role

We’re searching for a Digital Marketing Specialist to join our Communications team and take the lead on executing smart, data-backed digital strategies that fuel growth. Reporting to the Communications Manager, this role is ideal for someone who thrives on performance, automation, and making measurable impact.

You’ll be the go-to person for digital execution across campaigns, automation flows, email marketing, and SEO. HubSpot experience is a strong advantage, as you’ll help build out scalable, effective campaigns that drive lead gen, engagement, and brand consistency across all touchpoints.

Key Responsibilities

• Own and execute multi-channel digital marketing campaigns (email, web, SEO & paid)
• Optimise automation workflows and lead nurture sequences via HubSpot
• Report on campaign performance and use insights to improve ROI
• Support always-on lead generation efforts across Australia and New Zealand
• Enhance Medifab’s online presence and user experience across platforms
• Collaborate with internal stakeholders to ensure clear, consistent messaging

What You’ll Bring

• 4+ years in a hands-on digital marketing role, preferably in B2B or healthcare
• Strong experience with HubSpot or similar CRM and automation tools
• Proficient in campaign reporting, SEO best practice, and analytics
• Tech-savvy mindset, quick to learn tools and improve workflows
• A performance-driven approach, with a balance of creative and analytical thinking
• Clear communication and collaboration skills and comfortable working cross-functionally

What’s in it for you?

• Generous perks including meal allowance & health insurance subsidy
• Flexible working—1–2 WFH days once established
• Supportive, purpose-led culture
• Opportunity to shape a best-in-class digital engine from the inside out