From Greenwashing to Legal Risk: The Executive & HR Playbook for Bill C-59

Is Your Employer Brand a Liability? Navigating Bill C-59 with Carol Aziz and Katie Elder.

Join us for an essential briefing on Canada’s new anti-greenwashing laws and how HR leaders can protect their company’s reputation and talent pipeline.

In the race to attract purpose-driven talent, many companies have leaned heavily into sustainability. But with the passing of Bill C-59, vague “eco-friendly” claims are no longer just bad marketing, they are a legal risk.

To help you navigate this transition, we are bringing together two leading experts:

• Carol Aziz, PhD, P.Eng (Achieve Sustainability): Bringing technical rigor to sustainability claims.
• Katie Elder (Good Principles): Expert in ethical communication and brand integrity.

What You’ll Learn:

• Greenwashing vs. Greenhushing: Why staying silent is just as risky as over-claiming.
• Bill C-59 Decoded: A plain-language breakdown of the new Competition Act provisions.
• The HR Trap: Identifying where recruitment ads and internal culture decks often cross the line.
• Best Practices: How Carol and Katie recommend building safe, compliant sustainability messaging.
• The Leader’s Checklist: A concrete framework for HR and business leaders to audit their current communications.

Disclaimer: The information in this webinar is current as at January 26, 2026, and has been prepared by Employment Hero Pty Ltd (ABN 11 160 047 709) and its related bodies corporate (Employment Hero). The views expressed in this webinar are general information only, are provided in good faith to assist employers and their employees, and should not be relied on as professional advice. The Information is based on data supplied by third parties. While such data is believed to be accurate, it has not been independently verified and no warranties are given that it is complete, accurate, up to date or fit for the purpose for which it is required. Employment Hero does not accept responsibility for any inaccuracy in such data and is not liable for any loss or damages arising either directly or indirectly as a result of reliance on, use of or inability to use any information provided in this webinar. You should undertake your own research and to seek professional advice before making any decisions or relying on the information in this webinar.