Australia 
New Zealand 
United Kingdom 
Singapore 
Malaysia 
Canada (Français) 
Employer Branding & EVP
Issue #3: Candidate Ghosting Is Now a Brand Risk
Nearly half of ghosted candidates won’t reapply — and many tell others. Here’s why hiring silence has quietly become an employer brand problem, not just an HR one.
Why employers ghosting after interviews is costing Canadian businesses
Ghosting candidates after interviews damages your employer brand and brings legal risk in Ontario. Read what Canadian employers need to know today.
Communicating sustainability with confidence (and without the legal risk)
Avoid the greenhushing trap in 2026. Learn how to navigate Bill C-59 and Canada’s anti-greenwashing laws to build a compliant, purpose-driven employer brand.
How to attract talent when “startup” sounds risky (and what not to do)
Discover how Canadian startups can attract and retain top talent when “startup” sounds risky. Learn strategies for career development, flexibility & retention.
How to Leverage Your Employer Brand in the Fight for Top Talent
With modern technology and an amazing team by your side, you don’t need a big budget to do so – all it takes is a little thought and creativity.
5 Ways to Optimize Your Candidate Experience
Ensuring the candidate views your employer brand in a favourable light at every stage is key to staying competitive in today’s labour market.
Has your company outgrown its magical origin story branding and four ways to diagnose
As founders or early day employees, we may feel especially tied to our special origin story but has the narrative run its course?
Questions you’re afraid to ask HR about employer branding
We reached out to our Twitter, LinkedIn, and Instagram communities to see what questions you have for HR about building employer branding. Here are the top 5 responses.
Candidate Journey Mapping: The Key to Better Recruiting
Published Updated Contents In today’s candidate-driven market where there is stiff competition for top talent, many companies continue to deliver a candidate recruiting experience well below par. In a survey of 826 job seekers by CareerArc, 60% reported having a poor experience at some point along their search. But that isn’t everything. The results from the […]
Learn how your company is being perceived and what to do when there’s a disconnect
Published Updated Contents Building an emotional connection that takes a target audience from brand awareness to brand loyalty relies on a company or organization’s ability to develop their brand identity. This involves developing a persona or a personality that allows the brand to emulate a single voice. But the best branding in the world is […]
The ‘work-life balance’ trap: Why promising it is hurting your SMB recruitment (and what to promise instead)
Is your “work-life balance” promise leading to high turnover? See how a work-life integration strategy attracts and keeps the right talent for your SMB.
