Do you love building industry relationships, delivering engaging training and inspiring travel professionals to sell world-class destinations?
Are you ready to take the next step in your career and develop marketing and trade initiatives across the UK and Europe?
Visit Victoria is seeking a proactive Trade & Marketing Manager to join our international team in London. The successful candidate will help inspire more travellers to visit Melbourne and Victoria, Australia’s premier destination for events, culture, food, wine and nature.
This role offers a unique opportunity to work at the intersection of destination marketing, trade partnerships and tourism development.
This is an excellent opportunity for an experienced executive ready to move into management, or an emerging manager looking to accelerate their career in a highly autonomous, market-facing role.
Visit Victoria
At Visit Victoria, our role is simple yet powerful: To harness the power of our extraordinary visitor experience to inspire more travellers to visit Victoria.
Our ambition is to help grow the Visitor Economy to $53.4 billion (Aud) by 2030, as forecast by Tourism Research Australia, by creating, converting and connecting demand. We position Victoria to compete globally, grow visitation and yield, and strengthen industry capability. Through partnerships with Government and industry, we ensure benefits are shared across Melbourne and regional Victoria.
About this Position
12 month fixed term contract | Full time
London based with hybrid working
We are seeking an enthusiastic Trade & Marketing Manager to join our international team in London.
Reporting to the Regional Manager, UK & Europe, you’ll play a key role in delivering Visit Victoria’s trade and marketing strategy across the UK, Northern Europe and selected continental European markets.
A key focus of this role is building capability and advocacy for Victoria among travel trade and distribution partners. Working closely with travel agents, tour operators, wholesalers, online travel agencies, Tourism Australia and airline partners, you’ll design and deliver engaging training programs that increase destination knowledge and inspire partners to actively sell Melbourne and Victoria. You’ll also negotiate and manage cooperative marketing campaigns with strategic partners to jointly promote Melbourne and Victoria to trade and consumers.
Whether you’re presenting to a room of travel agents, hosting webinars, delivering product updates, coordinating familiarisation visits or representing Victoria at major industry events, you’ll become a trusted destination expert and ambassador for Victoria in market.
Travel is a regular and rewarding part of the role. You’ll travel throughout the UK, Northern Europe and, if required, Continental Europe to deliver training programs, attend trade events and build relationships with industry partners.
Travel is typically planned well in advance and includes a mix of week-long training programs, roadshows, trade missions and occasional overnight trips. You can expect multiple multi-day trips each year, including participation in major industry events and Nordic roadshows.
About you
You’re a self-starter with excellent relationship-building skills and a passion for travel and tourism. You enjoy working autonomously, thrive in a stakeholder-facing environment and are confident representing a brand on the international stage.
You will bring:
- Experience in tourism, destination marketing, partnerships or trade marketing.
- Experience delivering presentations, training sessions, events or workshops.
- Experience coordinating marketing campaigns, partnership programs or commercial initiatives.
- Proven ability to develop and maintain strong stakeholder relationships.
- Strong communication, influencing and networking skills.
- Excellent organisational skills with the ability to manage multiple priorities and projects.
- A passion for travel and an understanding of the UK and/or European travel industry would be highly regarded.
Why Join Us?
At Visit Victoria we are committed to providing an employment experience that ignites and challenges imaginations.
- Represent one of Australia’s most desirable visitor destinations.
- Be part of a collaborative global team passionate about tourism and events
- We offer a hybrid working model and a supportive team environment.
Culture & Values
Visit Victoria provide an inclusive workplace which supports and fosters growth, professional development and delivering exceptional results for our partners, clients and industry.
Our values are embedded in our culture and communication.
Passion – We love what we do.
Creativity – Imagination without boundaries
Collaboration – We work as one.
Growth – We embrace growth and challenges.
Connection – We are connected to people, culture and our country.
Inclusion and Accessibility
At Visit Victoria, we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the state we promote.
We value and celebrate differences and encourage applications from people of all backgrounds
and lived experiences, including age, gender, cultural backgrounds, religion, sexual orientation, disability and caring responsibilities. If you require any assistance to be included in our recruitment process, please contact p&c@visitvictoria.com.au, quoting the job title.
How to apply
To apply for this role, please submit your resume and a cover letter detailing your relevant experience and why you believe you are the ideal candidate for this position.
This job advertisement is open until 31 July 2026.
Only shortlisted candidates will be contacted further. All applications will be treated with
strict confidentiality.
