Marketing Communications and Campaigns Manager

About the Role

Are you a creative communicator with a passion for campaigns that make an impact? We’re looking for a Marketing Communications and Campaigns Manager to join our marketing team at Würth.

In this varied and hands-on role, you’ll shape how we communicate — both inside the business and out. From optimising our internal communication platforms and crafting compelling copy, to designing multi-channel campaigns for our largest customers and bringing memorable events to life, no two days will be the same.

What You’ll Be Doing

Internal Communications & Copywriting

• Continuously improve our internal communication platforms (intranet and company internet), making them more efficient and user-friendly
• Write and edit engaging content for a range of audiences, in close coordination with stakeholders
• Identify the right content, channels, and target audiences — and prepare content for distribution
• Introduce new technologies and tools that enhance how we communicate
• Regularly analyse and evaluate channel effectiveness to keep improving

Multi-Channel & Key Account Marketing

• Develop, co-design, and execute marketing campaigns for large customers (Key Accounts) across all Divisions, aligned to divisional segments and application focuses
• Contribute to the corporate marketing plan — from goal setting and concept creation to measures, synergies, and KPI follow-up
• Collaborate closely with Divisions, E-Business, Sales (including KAM), and Media Design
• Support the marketing management team on image campaigns, sponsorship engagements, and branding initiatives
• Build and maintain our LinkedIn presence, creating content that resonates with key accounts and large customers

Event Conception & Execution

• Plan and deliver events end-to-end with stakeholders — from “Save the Date” to the photo gallery
• Define project plans, timelines, responsibilities, and KPIs to measure success
• Coordinate internal promotion with the MD office and external promotion with DMMs, Sales, and the Trade Store team
• Track budgets throughout the planning process and keep events on target
• Monitor event trends (technology, sustainability, participant management) and bring innovative ideas to the table
• Run post-event evaluations to capture learnings and improve future events

What We’re Looking For

• Proven experience in marketing communications, campaign management, or a similar role
• Excellent copywriting and editing skills, with the ability to adapt tone for different audiences and channels
• Experience planning and executing multi-channel campaigns, ideally in a B2B environment
• Strong project management skills — comfortable juggling timelines, budgets, and multiple stakeholders
• Confidence working cross-functionally with sales, divisional, and creative teams
• A data-driven mindset: you measure what works, learn, and optimise
• Experience with event planning and execution is a strong advantage
• Familiarity with LinkedIn content creation and B2B social media marketing

What We Offer

• A varied role with real ownership across internal comms, campaigns, and events
• Close collaboration with teams across the whole business
• The opportunity to shape marketing for some of our most important customer relationships
• 23 days holiday increasing to 28 days per annum with length of service
• Auto enrollment Pension scheme
• Health cash plan